# Azure Application Gateway vs Google Cloud Load Balancing Comparison

| | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 160 | 27 | 
| **Largest Market Segment** | Enterprise (42.8% of reviews) | Small-Business (50.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Azure Application Gateway

Pros:
- Ease of Use (6 reviews)
- Scalability (5 reviews)

Cons:
- Complexity (5 reviews)
- Cost Issues (3 reviews)

### Google Cloud Load Balancing

Pros:
- Ease of Use (3 reviews)
- Integrations (3 reviews)

Cons:
- Complexity (2 reviews)
- Limited Customization (1 reviews)

---
## Ratings Comparison
| Rating | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
  | **Meets Requirements** | 8.8 (103 reviews) | 8.8 (21 reviews) | 
  | **Ease of Use** | 8.5 (103 reviews) | 8.2 (21 reviews) | 
  | **Ease of Setup** | 8.2 (70 reviews) | 8.2 (13 reviews) | 
  | **Ease of Admin** | 8.6 (66 reviews) | 8.3 (13 reviews) | 
  | **Quality of Support** | 8.5 (101 reviews) | 8.6 (20 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (65 reviews) | 8.6 (13 reviews) | 
  | **Product Direction (% positive)** | 8.9 (96 reviews) | 9.4 (21 reviews) | 

---
## Pricing

### Azure Application Gateway

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Google Cloud Load Balancing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Web Application Firewall (WAF)

| Product | Score | Reviews |
|---|---|---|
| **Azure Application Gateway** | 9.0/10 | 14 |
| **Google Cloud Load Balancing** | N/A | N/A |

#### Analysis

| Feature | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
| **Logging and Reporting** | 9.1 (13 reviews) | Not enough data | 
| **Issue Tracking** | 8.5 (13 reviews) | Not enough data | 
| **Security Monitoring** | 9.5 (13 reviews) | Not enough data | 

#### Controls

| Feature | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
| **Application-Layer Controls ** | 9.2 (13 reviews) | Not enough data | 
| **Traffic Controls** | 9.4 (13 reviews) | Not enough data | 
| **Network Controls** | 9.4 (13 reviews) | Not enough data | 

#### Functionality

| Feature | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
| **API / Integrations** | 8.6 (13 reviews) | Not enough data | 
| **Extensibility** | 8.9 (12 reviews) | Not enough data | 
| **Bot Traffic** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
| **AI Text Summarization** | 8.6 (6 reviews) | Not enough data | 

### Load Balancing

| Product | Score | Reviews |
|---|---|---|
| **Azure Application Gateway** | N/A | N/A |
| **Google Cloud Load Balancing** | N/A | N/A |

#### Usability - Load Balancing

| Feature | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
| **User Interface Design** | Not enough data | Not enough data | 
| **Setup Simplicity** | Not enough data | Not enough data | 
| **Platform Integration** | Not enough data | Not enough data | 
| **Container Support** | Not enough data | Not enough data | 

#### Performance Optimization - Load Balancing

| Feature | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
| **Global Load Balancing** | Not enough data | Not enough data | 
| **Dynamic Resource Allocation** | Not enough data | Not enough data | 
| **Server Health Monitoring** | Not enough data | Not enough data | 
| **Disaster Recovery** | Not enough data | Not enough data | 

#### Security & Compliance - Load Balancing

| Feature | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
| **SSL/TLS Termination** | Not enough data | Not enough data | 
| **Application Firewall Integration** | Not enough data | Not enough data | 
| **DDoS Mitigation** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **IP Whitelisting/Blacklisting** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Load Balancing Software](https://www.g2.com/categories/load-balancing)

**Unique to Azure Application Gateway (1):** [Web Application Firewalls (WAF)](https://www.g2.com/categories/web-application-firewall-waf)



---
## Reviewer Demographics

### By Company Size

| Segment | Azure Application Gateway | Google Cloud Load Balancing | 
|---|---|---|
| **Small-Business** | 23.2% | 50.0% | 
| **Mid-Market** | 34.1% | 23.1% | 
| **Enterprise** | 42.8% | 26.9% | 

### By Industry

#### Azure Application Gateway

- **Information Technology and Services:** 23.2%
- **Computer Software:** 10.9%
- **Computer & Network Security:** 7.2%
- **Banking:** 5.1%
- **Hospital & Health Care:** 4.3%
- **Telecommunications:** 3.6%
- **Financial Services:** 3.6%
- **Health, Wellness and Fitness:** 2.9%
- **Electrical/Electronic Manufacturing:** 2.2%
- **Animation:** 2.2%
- **Other:** 34.8%

#### Google Cloud Load Balancing

- **Information Technology and Services:** 23.1%
- **Computer Software:** 15.4%
- **Marketing and Advertising:** 11.5%
- **Research:** 7.7%
- **Higher Education:** 7.7%
- **Consulting:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.8%
- **Government Administration:** 3.8%
- **Entertainment:** 3.8%
- **Other:** 15.4%

---
## Alternatives

### Alternatives to Azure Application Gateway

- [F5 NGINX](https://www.g2.com/products/f5-nginx/reviews) — 4.6/5 stars (107 reviews)
- [HAProxy](https://www.g2.com/products/haproxy/reviews) — 4.7/5 stars (901 reviews)
- [NetScaler](https://www.g2.com/products/netscaler/reviews) — 4.4/5 stars (85 reviews)
- [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) — 4.5/5 stars (601 reviews)
- [AWS Elastic Load Balancing](https://www.g2.com/products/aws-elastic-load-balancing/reviews) — 4.5/5 stars (96 reviews)
- [F5 BIG-IP Local Traffic Manager (LTM)](https://www.g2.com/products/f5-big-ip-local-traffic-manager-ltm/reviews) — 4.5/5 stars (39 reviews)
- [Traefik](https://www.g2.com/products/traefik/reviews) — 4.6/5 stars (35 reviews)
- [Hostwinds](https://www.g2.com/products/hostwinds/reviews) — 4.9/5 stars (438 reviews)
- [Akamai Cloud Computing](https://www.g2.com/products/akamai-cloud-computing/reviews) — 4.6/5 stars (406 reviews)
- [Progress Kemp LoadMaster](https://www.g2.com/products/progress-kemp-loadmaster/reviews) — 4.7/5 stars (213 reviews)

### Alternatives to Google Cloud Load Balancing

- [Azure Traffic Manager](https://www.g2.com/products/azure-traffic-manager/reviews) — 4.4/5 stars (18 reviews)
- [HAProxy](https://www.g2.com/products/haproxy/reviews) — 4.7/5 stars (901 reviews)
- [AWS Elastic Load Balancing](https://www.g2.com/products/aws-elastic-load-balancing/reviews) — 4.5/5 stars (96 reviews)
- [Azure Load Balancer](https://www.g2.com/products/azure-load-balancer/reviews) — 4.4/5 stars (30 reviews)
- [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) — 4.5/5 stars (601 reviews)
- [F5 NGINX](https://www.g2.com/products/f5-nginx/reviews) — 4.6/5 stars (107 reviews)
- [Hostwinds](https://www.g2.com/products/hostwinds/reviews) — 4.9/5 stars (438 reviews)
- [Akamai Cloud Computing](https://www.g2.com/products/akamai-cloud-computing/reviews) — 4.6/5 stars (406 reviews)
- [F5 BIG-IP Local Traffic Manager (LTM)](https://www.g2.com/products/f5-big-ip-local-traffic-manager-ltm/reviews) — 4.5/5 stars (39 reviews)
- [Progress Kemp LoadMaster](https://www.g2.com/products/progress-kemp-loadmaster/reviews) — 4.7/5 stars (213 reviews)

---
## Top Discussions

### Azure Application Gateway

- Title: [What is the best way I can use App gateway for multiple applications ?](https://www.g2.com/discussions/what-is-the-best-way-i-can-use-app-gateway-for-multiple-applications) — 1 comment, 1 upvote
  > **Top comment:** "You'd configure your applications to all live under separate domains, subdomains or paths behind your application gateway.
Consider having WordPress CMS,..."
- Title: [dvsdvsdvsdvsdvsd](https://www.g2.com/discussions/34759-dvsdvsdvsdvsdvsd) — 1 comment, 1 upvote
  > **Top comment:** "ccczzz"

### Google Cloud Load Balancing

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/azure-application-gateway-vs-google-cloud-load-balancing)