--- title: AVOW Reviews meta_title: 'AVOW Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how AVOW works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14 scale: '5' date_modified: '2026-07-25' parent_category: name: Outbound Marketing url: https://www.g2.com/categories/outbound-marketing --- # AVOW Reviews **Vendor:** AVOW **Category:** [Mobile Marketing Companies ](https://www.g2.com/categories/mobile-marketing-companies) **Average Rating:** 4.4/5.0 **Total Reviews:** 14 ## About AVOW AVOW is an award-winning global app growth company specializing in Mobile OEM advertising. Founded in 2018 in Berlin, Germany, AVOW empowers brands to scale user acquisition and engagement by unlocking exclusive, untapped mobile advertising inventory. Through direct partnerships with leading Mobile OEMs, including Samsung, Xiaomi, Huawei, OPPO, Vivo, Transsion, HONOR, Lenovo, and more, AVOW provides marketers with access to 1.85+ billion daily active users and drives 10+ million monthly downloads worldwide. Unlike traditional channels, AVOW enables brands to advertise beyond Google, Facebook, and third-party ad networks, capturing incremental growth from high-performing alternative channels. AVOW’s proprietary technology, AVOW Intelligence, delivers transparency, data-driven insights, and advanced campaign optimization, ensuring maximum ROI for advertisers. Today, over 100 global advertisers rely on AVOW to achieve measurable app growth and sustained user engagement. ## AVOW Reviews ### 1. A solid OEM advertising partner for mobile-first growth **Rating:** 5.0/5.0 stars **Reviewed by:** Shishir G. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about AVOW?** The team is responsive and easy to work with. The onboarding process was smooth and they were helpful in explaining how the different OEM channels work, including things like impression tracking and MMP integration. Having a single point of contact who understands the technical side as well as the campaign side made things much easier on our end. **What do you dislike about AVOW?** The reporting and analytics could be more granular. Early on it was not entirely clear how to reconcile install numbers across our MMP and the app store platform, and getting that clarity took some back and forth but it was eventually solved. **Recommendations to others considering AVOW:** If you are looking to grow on Android OEM stores and are not sure where to start, AVOW is a good entry point. Come in with a clear sense of your CAC targets and the markets you want to focus on, and the team will help you structure accordingly. **What problems is AVOW solving and how is that benefiting you?** We needed a way to reach users on OEM app stores like Vivo and Oppo, channels that are difficult to access directly. AVOW gave us a straightforward path to run campaigns on these platforms without having to manage multiple relationships ourselves. For a startup targeting emerging markets where these devices are common, that kind of consolidated access has been genuinely useful. ### 2. Decent Performance, Needs Better Integrations **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2026 **What do you like best about AVOW?** I appreciate how closely the account manager monitors performance against our KPIs, which helps prevent overspending on low-quality acquisition. The account managers at AVOW are nice and they share insights about the product and which one fits which game. **What do you dislike about AVOW?** I'm not deeply familiar with AVOW yet, so I'm unsure about the most useful deliverables. Simple integration improvements would help, like ensuring good enough integration before launches, including cost ingestion. Without cost data, we're blind in user acquisition. I haven’t found success with AVOW for the games I manage. I'd love to see more market insights tailored to our portfolio, like how similar games perform on AVOW, which products are used and perform best, and the scale of opportunities. **What problems is AVOW solving and how is that benefiting you?** AVOW helps tackle the challenge of scaling user acquisition spend profitably with gaming-focused acquisition products. The account manager closely monitors KPIs, preventing overspending on low-quality acquisitions, allowing me to maintain profitability through other sources. ### 3. Reliable Marketing Partner with Exceptional Continuity **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2026 **What do you like best about AVOW?** I really appreciate the continuity during the years I've been working with AVOW. I've had just two main account managers, which I see as a big advantage. It allows me to build a strong working relationship without having to explain our goals and requirements from scratch every few months, enabling us to focus on continuously improving our campaigns together. The communication has always been open, frank, and very professional. Our weekly check-ins are productive and enjoyable. Whenever I have questions or requests, the team usually gets back to me very quickly and is always willing to dive deeper into specific topics. I also appreciate AVOW's initiative in reaching out to OEM partners whenever additional insights are needed, helping us better understand campaign performance and identify opportunities for further optimization. **What do you dislike about AVOW?** There was no software that they help us with. I think this question does not make sense here. **What problems is AVOW solving and how is that benefiting you?** AVOW broadens our channel mix, reducing dependency on big companies, and helps continuously improve our campaigns with professional communication and quick responses. They reach out to OEM partners for insights, helping optimize opportunities. ### 4. Exclusive access to quality locations and close monitoring of campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Alejandro P. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about AVOW?** exclusive access to quality advertising locations, and their proximity regarding campaign monitoring and the implementation of changes are very valuable. **What do you dislike about AVOW?** it is not always easy to predict some relevant elements of the campaign, such as its scale or ability to spend at a specific moment. **Recommendations to others considering AVOW:** a must-have if the OEM brands that AVOW has access to (e.g., Xiaomi) are popular in your region. **What problems is AVOW solving and how is that benefiting you?** Avow is helping us achieve our app growth objectives, with quality downloads and high propensity for conversion. Their exclusive access to quality advertising placements and their proximity are very valuable. ### 5. A Professional, Transparent Team That Truly Cares **Rating:** 5.0/5.0 stars **Reviewed by:** Abdou M. | Senior Performance Marketing Executive (Apple Search & Google Universal App Campaigns), Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2026 **What do you like best about AVOW?** Working with the team has been a great experience. Everyone is so professional and hardworking, and they’re also very transparent and genuine. Overall, they’re truly nice, caring people. **What do you dislike about AVOW?** I don’t have anything I dislike about Avow, only praise! **Recommendations to others considering AVOW:** Avow genuinely care about your business needs and will do their utmost to make sure those needs are met. They also have a great team and a strong culture, which really shows in the way they work. **What problems is AVOW solving and how is that benefiting you?** Working with Avow has been a very seamless experience. They allow us to access unique inventory, which widens our reach and helps us acquire new players. ### 6. Great Support from Rubens & Karina, Strong Conversion Volume at Low CAC **Rating:** 4.0/5.0 stars **Reviewed by:** Natalia M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about AVOW?** The relationship with Rubens and Karina is very good, they are always there to help. **What do you dislike about AVOW?** We can't scale the campaigns. Our biggest issue is that Avow is a great channel, produces a lot of volume of conversions with very low CAC, but we can't scale, the channel can't consume anything more than 12k - 15k **What problems is AVOW solving and how is that benefiting you?** Avow is solving the account acquisition problem. It's the best channel in terms of CAC and volume of accounts. ### 7. Overall Solid Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Chikaodi A. | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2026 **What do you like best about AVOW?** Quick and efficient customer specialist seervice. **What do you dislike about AVOW?** Targeting limitations in some countries make it sometimes difficult to scale **What problems is AVOW solving and how is that benefiting you?** Heping with user acqusition from the programmatic side ### 8. Senior Manager **Rating:** 5.0/5.0 stars **Reviewed by:** İbrahim Berker N. | Growth Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about AVOW?** They have a strong ability to manage campaigns effectively. **What do you dislike about AVOW?** There is no dashboard that we can take action **What problems is AVOW solving and how is that benefiting you?** Costing problem. They started to send the data daily basis which makes our projection more healtier ### 9. Good Quality Campaign Traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about AVOW?** Good quality traffic from our campaign with them. **What do you dislike about AVOW?** Not as high scaling as our other ad partners due to nature of our campaigns running with OEMs. **Recommendations to others considering AVOW:** Running with Avow and OEMs will generate high quality traffic. **What problems is AVOW solving and how is that benefiting you?** Helping us scale our acquisition campaign through running with OEMs ### 10. Strong OEM Partnerships Backed by Great Account Management and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Assaf C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about AVOW?** Good partnerships with OEMs, good account management team and support. **What do you dislike about AVOW?** We've been working together for almost two years, everything is great so far. **What problems is AVOW solving and how is that benefiting you?** Mobile games pre-installs on various geos and device manufacturers. ### 11. No Client-Facing UI and Limited Incrementality Analytics **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about AVOW?** Proactive, improving itself regularly, good client relations **What do you dislike about AVOW?** No client face UI, not providing enough analytical support on deeper attribution topics around incrementality, too much focus on sales **What problems is AVOW solving and how is that benefiting you?** Reaching out to a certain and definite ad inventory & audience ### 12. Agile, Responsive Account Managers Make All the Difference **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about AVOW?** The agility and immediacy of their account managers. **What do you dislike about AVOW?** At the moment I have no complaints. We will see later. **What problems is AVOW solving and how is that benefiting you?** Increasing volume of app installs in Android. ### 13. Excellent Account Support and Strong Performance, Hoping for Even Greater Scale **Rating:** 5.0/5.0 stars **Reviewed by:** William D. | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about AVOW?** Account management team are great & the performance is really strong at low cpi **What do you dislike about AVOW?** Nothing in particular but even more scale would be nice **Recommendations to others considering AVOW:** Definitely test **What problems is AVOW solving and how is that benefiting you?** Scaling up all over the world ### 14. Great Support from Monika, No Complaints **Rating:** 5.0/5.0 stars **Reviewed by:** Trang D. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about AVOW?** The account manager Monika was a big help **What do you dislike about AVOW?** I don't dislike anything, I like working with avow. **What problems is AVOW solving and how is that benefiting you?** Avow help me with opening more Pre-installed campaign around the world. - [View AVOW pricing details and edition comparison](https://www.g2.com/products/avow/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-01+05%3A03%3A48+-0500&secure%5Bsession_id%5D=e1e12b04-eb31-40b0-b197-7853d65a7eb3&secure%5Btoken%5D=42d652261a5e5d1e7d8e8961a46eb7246250ab5e565d1b8d7227d48f86e686d2&format=llm_user) ## AVOW Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top AVOW Alternatives - [ROIBest](https://www.g2.com/products/roibest/reviews) - 5.0/5.0 (40 reviews) - [SplitMetrics Agency](https://www.g2.com/products/splitmetrics-inc-splitmetrics-agency/reviews) - 4.9/5.0 (31 reviews) - [Netpeak](https://www.g2.com/products/netpeak-netpeak/reviews) - 4.9/5.0 (28 reviews)