AVOW Reviews & Provider Details

The team is responsive and easy to work with. The onboarding process was smooth and they were helpful in explaining how the different OEM channels work, including things like impression tracking and MMP integration. Having a single point of contact who understands the technical side as well as the campaign side made things much easier on our end. Review collected by and hosted on G2.com.

The reporting and analytics could be more granular. Early on it was not entirely clear how to reconcile install numbers across our MMP and the app store platform, and getting that clarity took some back and forth but it was eventually solved. Review collected by and hosted on G2.com.

AVOW is a great and long term UA partner for us and has successfully diversified our channel mix. What I like most is their aggregated access to mobile OEM inventory (Xiaomi, OPPO, Vivo, Transsion, Samsung, etc.), which allows us to tap into global audiences. Their team is incredibly proactive and transparent—they operate like an extension of our own UA team. Our dedicated account manager closely monitors our KPIs, suggests strategic pivots, and ensures we maintain a highly profitable CAC. The onboarding process and MMP (Mobile Measurement Partner) integration were also seamless, thanks to their hands-on support. Review collected by and hosted on G2.com.

OEM inventory is finite compared to the endless scroll of social media, meaning you might cap out on spend at some point, even when performance is good and you want more scale. But usually they always manage to come up with additional sources or OEMs to test. Review collected by and hosted on G2.com.

I appreciate how closely the account manager monitors performance against our KPIs, which helps prevent overspending on low-quality acquisition. The account managers at AVOW are nice and they share insights about the product and which one fits which game. Review collected by and hosted on G2.com.

I'm not deeply familiar with AVOW yet, so I'm unsure about the most useful deliverables. Simple integration improvements would help, like ensuring good enough integration before launches, including cost ingestion. Without cost data, we're blind in user acquisition. I haven’t found success with AVOW for the games I manage. I'd love to see more market insights tailored to our portfolio, like how similar games perform on AVOW, which products are used and perform best, and the scale of opportunities. Review collected by and hosted on G2.com.

I really appreciate the continuity during the years I've been working with AVOW. I've had just two main account managers, which I see as a big advantage. It allows me to build a strong working relationship without having to explain our goals and requirements from scratch every few months, enabling us to focus on continuously improving our campaigns together. The communication has always been open, frank, and very professional. Our weekly check-ins are productive and enjoyable. Whenever I have questions or requests, the team usually gets back to me very quickly and is always willing to dive deeper into specific topics. I also appreciate AVOW's initiative in reaching out to OEM partners whenever additional insights are needed, helping us better understand campaign performance and identify opportunities for further optimization. Review collected by and hosted on G2.com.

There was no software that they help us with. I think this question does not make sense here. Review collected by and hosted on G2.com.

exclusive access to quality advertising locations, and their proximity regarding campaign monitoring and the implementation of changes are very valuable. Review collected by and hosted on G2.com.

it is not always easy to predict some relevant elements of the campaign, such as its scale or ability to spend at a specific moment. Review collected by and hosted on G2.com.

Working with the team has been a great experience. Everyone is so professional and hardworking, and they’re also very transparent and genuine. Overall, they’re truly nice, caring people. Review collected by and hosted on G2.com.

I don’t have anything I dislike about Avow, only praise! Review collected by and hosted on G2.com.

The relationship with Rubens and Karina is very good, they are always there to help. Review collected by and hosted on G2.com.

We can't scale the campaigns. Our biggest issue is that Avow is a great channel, produces a lot of volume of conversions with very low CAC, but we can't scale, the channel can't consume anything more than 12k - 15k Review collected by and hosted on G2.com.

Quick and efficient customer specialist seervice. Review collected by and hosted on G2.com.

Targeting limitations in some countries make it sometimes difficult to scale Review collected by and hosted on G2.com.

They have a strong ability to manage campaigns effectively. Review collected by and hosted on G2.com.

There is no dashboard that we can take action Review collected by and hosted on G2.com.

Good quality traffic from our campaign with them. Review collected by and hosted on G2.com.

Not as high scaling as our other ad partners due to nature of our campaigns running with OEMs. Review collected by and hosted on G2.com.