I have been managing Amazon PPC since 2013. Atom11 is by far the best software tool out there for managing PPC. Originally I found atom11 when I was looking for a software that has a tool to turn ads on and off based on inventory. I had done that through API but it was cumbersome each time there was an issue to modify it. I found that atom11 is the best for multiple reasons. Any piece or pieces of data that Amazon provides to you in ads can be turned into an actionable event.. 2. You can automate any of these task. The customer support is beyond amazing:They respond very quickly, every time. They will work on any change you need that you spot that is relevant to you. There are at least 5 or 6 changes they made for me that were super helpful that I needed and they added it in to their software. Sometimes specific to my accounts or sometimes a system wide change. And they are actually really, really knowledgeable about Amazon PPC. They understand whatever issue I have and I never had a problem in communication. I have used at least 5 or 6 PPC software tools and I know this one is the best. It is also actually easy to use for beginners. The dashboards are perfect. I absolutely love Atom11 and tell anyone in the Amazon space that is interested in listening. Review collected by and hosted on G2.com.

I can't say I dislike anything about it. Review collected by and hosted on G2.com.

The combination of retail performance data and ads performance data allows for a more holistic way to steer and manage accounts. Add to that the ability for dayparting, labels, target ACoS input and more, and it becomes a well rounded tool Review collected by and hosted on G2.com.

Nothing really. Great team, always working on refining current features and building new capabilities Review collected by and hosted on G2.com.

As an agency founder, my personal favourite feature is the way Atom11 helps us understand why sales have slowed down and where to look. When an account dips, the usual scramble is pulling reports from three places to figure out if it's a ranking issue, a bidding issue, a competitor move, or something else entirely. Atom11 cuts through that, it surfaces the likely cause quickly, so my team can act instead of investigate.

Beyond that, the feedback from my PPC team has been consistently positive. They find it easy to work with, the data is fast and actionable, and it fits cleanly into how we already run accounts. From my seat, that means less time on manual bid work and more time on strategy. Review collected by and hosted on G2.com.

Nothing significant to flag at this stage. Review collected by and hosted on G2.com.

Ease of use: The dashboard is clean and makes it easy to bring all our Amazon ad data into one place.

Dayparting: Dayparting and automated bid management save us hours every single week.

Analytics: Real-time ad performance tracking, plus AMC insights, all in one unified dashboard.

ACOS: Our ACOS dropped significantly after switching to atom11’s smart bidding tools.

Agency: Managing multiple Amazon ad accounts from a single platform feels incredibly seamless. Review collected by and hosted on G2.com.

Marketplace support is currently limited to Amazon, hoping for Flipkart or Walmart soon. Review collected by and hosted on G2.com.

This tool has been very helpful, and overall, it’s been a good experience so far. Right from the start, the platform is incredibly easy to use, making it seamless to build and deploy automations without a steep learning curve. What really stands out is its massive feature set; it covers an impressive range of capabilities that make it effortless to automate almost any task. Whether your objective is scaling operations, fine-tuning optimization, or driving specific account performance KPIs, the features are robust enough to handle any goal . Review collected by and hosted on G2.com.

Few features are limited to certain aspects or entities, will be helpful if opened for all. Integration with advanced segments such as non search campaigns, AI analytics will be helpful Review collected by and hosted on G2.com.

Atom11's tools are the best combination of advanced tech with allowing great control. It knows exactly where to draw the line with automation and give you the tools to make the best decisions for your campaigns. They provide very good support and are always available to help. They have improved the performance of our campaigns and our client's campaigns definitively across the board. The price is also extremely competitive. Integrations with our other tools was smooth and handled by the Atom11 team. Overall a very easy tool to use. Review collected by and hosted on G2.com.

No downsides that I can see. We have had a very good relationship and the have addressed any concerns promptly. Review collected by and hosted on G2.com.

I like the data analytics - compare dashboard. It is so intuitive and built exactly how I wanted. I have all my data points at an ASIN level and I am able to compare two different time periods easily. Anything i want to evaluate I am able to do it in a few clicks. Very useful.

Setting up rules based on real time data, helps to make changes to the campaigns more efficiently. Review collected by and hosted on G2.com.

They need more help content for faster scale up for new users Review collected by and hosted on G2.com.

*Atom11 makes it super easy to take all the actions I want in a single click. It feels like it could read my mind for all that I needed to optimize my ads - from inventory awareness to bid calculations to their “glass-box” automation. Review collected by and hosted on G2.com.

I would love to see even more predictive automation models in the future. I know they are working on it and I am looking forward to those features - as I have a large catalog and these features will significantly bring down my analysis time Review collected by and hosted on G2.com.

Working with Atom11 has been a great experience for our business. Since they began managing our ads, we’ve seen stronger performance, and it has also freed us up to focus more on growing our operations. We have a dedicated account manager who meets with us regularly, and it consistently feels like they genuinely have our best interests at heart. Thank you to Deepika, Neha, and the entire Atom11 team! Review collected by and hosted on G2.com.

Not Applicable. I have access to our PPC data through there software and weekly spreadsheet updates. I have not disliked anything get. Review collected by and hosted on G2.com.

ATOM11 is a very agile software that adapts quickly to the constantly changing Amazon PPC landscape. We use it across all of our agency accounts because the automation capabilities and optimization tools consistently save us time while driving better performance. The support team is responsive, the UI is intuitive, and the features keep getting better. Highly recommended for any serious Amazon advertiser. Review collected by and hosted on G2.com.

I don't have any downside as my only complaints (which are minor to begin with) are actually being addressed and incorporated into the software. Review collected by and hosted on G2.com.