Affinity Reviews (72)

Reviews

Affinity Reviews (72)

4.4
72 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and Gmail integration of Affinity, which streamline the management of relationships and investment opportunities. The platform's ability to automatically capture data and provide insights into connections enhances team collaboration and efficiency. However, some users note that the product can be relatively expensive and lacks certain customization options.
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Verified User in Venture Capital & Private Equity
UV
Verified User in Venture Capital & Private Equity
Small-Business (50 or fewer emp.)
"Head of Capital"
4/5
What do you like best about Affinity?

Efficiently tracking contacts and relationships Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Platform can be quite slow and clunky at times Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Stellar product for all sorts of relationship related research"
5/5
What do you like best about Affinity?

It's intuitive and easy to use. It's great to work across the team, and it's pretty powerful when digging and searching through your network and your allies network. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

It can get a bit expensive, but we've found it to be worth it's weight in gold when it comes to relationship management. Finding that right fit customer, client, user, inside of an org., pays for itself. Review collected by and hosted on G2.com.

Blake W.
BW
Blake W.
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Affinity is a game changer!"
5/5
What do you like best about Affinity?

Affinity helps our team stay organized with all of our prospects and spearheads our team's collaboration with new business efforts. In addition to prospect organization, Affinity allows us to stay organized with our network of influencers and champions. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

There isn't anything glaring that our team dislikes. The Affinity team is extremely responsive and that allows us to make any necessary changes to the platform. They also do a fantastic job of notifying our team on any new features and are extremely hands-on during the onboarding process of a new employee.

One thing that can improve is having more consistency with the Affinity Relationship Intelligence tool. I try and use that when identifying connects to venture capital firms. I often find that the tool doesn't pull all of our connections. For example, on the General Catalyst portfolio page, it didn't pull all of our firm's connections. Hubspot is a client that we collaborate with on a daily basis and the Affinity Relationship Intelligence only pulled GC and one other company. Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity
AV
Verified User in Venture Capital & Private Equity
Small-Business (50 or fewer emp.)
"Effective CRM for Logging Contacts & Relationships"
5/5
What do you like best about Affinity?

Affinity has been a refreshing tool for our CRM, as we migrated from a competing platform to Affinity. We are an investment firm and primarily use the CRM to log contacts, map relationships, strengths of those connections, and map our deal pipeline. The ability to map email activity has been a game changer! Review collected by and hosted on G2.com.

What do you dislike about Affinity?

This is not a "dislike" but more of an adjustment for our firm as we transitioned Interface is more "trendy" (e.g. responsive design, sleek interface) which was a cultural adjustment for our firm as we were not used to the more "modern" style versus more traditional CRMs that are more clunky. We also know there are some adjustments and improvements to come in terms of time-series reporting and analytics, which will be helpful. Review collected by and hosted on G2.com.

Charles C.
CC
Charles C.
Senior Associate
Small-Business (50 or fewer emp.)
"Solid CRM for Venture Style Relationship Management"
4.5/5
What do you like best about Affinity?

- Having the entire email history from all of our various team members and network sync with our data base allows us to not miss out on relationships that we would have otherwise missed due to non-compliance around logging meetings, notes, etc. (people are shocked that I'm able to refer to meetings in 2012 even though we've only been using Affinity for a couple years)

- UX/UI is very clean (i.e., love "Excel" based list style) and there are a lot of features that help save key strokes / automate processes (i.e., automated fields, reminders, triggers). Having a lightweight mobile app helps for pre-meeting prep on trips. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

- Needs better out-of-the-box reporting and not especially well built for broker type relationships (i.e., managing banks, lenders, etc.)

- Would like better meshing between Opportunities and Companies

- Would like a more robust importer Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Collaborative & Effective"
5/5
What do you like best about Affinity?

I've been able to effectively collaborate with key team members to amplify our networks. The ability to have so much collaboration creates more value across our networks. I've also found the product to be extremely easy to use. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

So far so good! There isn't anything I don't dislike. Review collected by and hosted on G2.com.

Verified User in Investment Management
AI
Verified User in Investment Management
Small-Business (50 or fewer emp.)
"Simple and efficient but not for intense analytics"
3.5/5
What do you like best about Affinity?

It's easy to get started, the UI is elegant, the Crunchbase integrations are helpful, and it's easy to configure to how we work. The integration with calendar and email is really helpful to make sure things don't drop through the cracks. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

The analytics capacity is sorely lacking relative to a more full feature CRM like a Salesforce. You can't really run reports. I wanted to get the raw data behind all the opportunities that had moved through a given stage in a time window, and there was no way to get the raw data, only aggregates.

Also, the API is a bit under-featured but it's getting better. Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity
UV
Verified User in Venture Capital & Private Equity
Small-Business (50 or fewer emp.)
"Great tool to keep track of long term relationships"
4.5/5
What do you like best about Affinity?

I like the way Affinity scrapes emails and makes my relationships and conversations known before I reach out to a prospect. Also love how easy it is to create various columns and use filters Review collected by and hosted on G2.com.

What do you dislike about Affinity?

I think the dashboards and reporting need some improvement Review collected by and hosted on G2.com.

Nate R.
NR
Nate R.
Co-Founder, Co-CEO
Mid-Market (51-1000 emp.)
"Great product, even better customer experience"
5/5
What do you like best about Affinity?

Affinity has incredible flexibility and customization. For users who are looking to utilize custom fields, automation, and network intelligence (i.e., recommended pathways to an introduction), there is no better tool. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Can't think of anything really. The product and the team were fabulous. Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity
AV
Verified User in Venture Capital & Private Equity
Mid-Market (51-1000 emp.)
"Great tool for managing lists with nice integrations into related services"
5/5
What do you like best about Affinity?

The API and integrations are definitely the most valuable piece of this from my perspective (IT) Review collected by and hosted on G2.com.

What do you dislike about Affinity?

The limitations around calculated formulas, although they are working on solving this with integrations into GSheets, and other components. Review collected by and hosted on G2.com.