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Affinity

By Affinity

4.4 out of 5 stars

How would you rate your experience with Affinity?

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Affinity Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Perceived Cost

$$$$$

Affinity Integrations

(2)
Integration information sourced from real user reviews.

Affinity Media

Affinity Demo -  Scale. Enrich. Learn.
Automatically gather new information on organizations in your network with enriched data fields. Learn all about your prospects with information ranging from where they’re located to the industries they serve, funding data, and more.
Affinity Demo - Visualize your workflow
Kanban board views make your weekly meetings easier than ever. Drag and drop to seamlessly move deals along your pipeline and create distinct funnel stages to keep all of your stakeholders on track.
Affinity Demo - Track company-level data
Tap into comprehensive contact history at a company level with company profiles. Log ad-hoc notes and review all of your previously captured communications–including emails, phone calls, and relevant events–from all deals related to that client.
Affinity Demo -  Connect faster and easier
Tap into your network and find new warm introductions through existing relationships. Alliances are rated based on a number of factors including frequency and rate of communication so you can always see which of your allies might be able to get you in the door.
Affinity Demo - Your network on-the-go
Take your connections and data with you anywhere on the internet. Pathfinder allows you to uncover potential connections at any company by tapping into your alliances in real-time. Browse the web for potential deals and automatically discover your best point of contact.
Affinity Demo - Affinity's dashboard
View all your lists, organizations, and network all in one place.
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Affinity Reviews (71)

Reviews

Affinity Reviews (71)

4.4
71 reviews

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🎤 Jorge L S.
🎤S
Member
Small-Business (50 or fewer emp.)
"Great for relationship intelligence in sales, BD, etc"
What do you like best about Affinity?

Affinity is a great platform for gathering deeper insight into your network as it relates to my sales and business development efforts. It's the best system for understanding these connections that I have found thus far. I like that it also analyzes my email conversations and reminds me of important conversations. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

hmmm. Not sure. I like everything that it does. I'm quite clear on what the system does and why I got it. I would like it to be deeper integrated into perhaps my other sales and marketing tools. Deep integration into Salesforce, Marketo, SalesLoft, Outreach.io, etc. This would make it more powerful. Review collected by and hosted on G2.com.

Jason W.
JW
COO & Dealflow Manager
Small-Business (50 or fewer emp.)
"Great CRM for anyone working in VC"
What do you like best about Affinity?

Affinity is custom built for dealflow and has great features. One of the best is the integration with Crunchbase, so company data automatically gets synced (such as industry, types, etc). This saves tons of manual work and effort. Besides that, its super easy to customize fields and add more data. For ex - we use it to cutsomize types of investors (such as private investors, VC, corporations, etc). It also has a very clean and easy interface, and the integration with gmail is very good. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Not much. It would be nice if it could categorize company type directly. Also, the only way to upload a list of contacts is to make a list, which isnt always necessary, but it's not a big deal. Review collected by and hosted on G2.com.

Kevin C.
KC
Account Executive
Information Technology and Services
Mid-Market (51-1000 emp.)
"the cutting edge of engaging your 6 degrees of separation "
What do you like best about Affinity?

I have the ability to truly identify key connections within my network. Executive alignment is crucial in any deal cycle but identifies who and when to use those connections is difficult to manage. Affinity is on the front lines of making your network truly accessible and actionable. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Early stage solution still gaining mass adoption. Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity
UV
Small-Business (50 or fewer emp.)
"Pipeline management is a breeze now that we have Affinity"
What do you like best about Affinity?

There are three aspects of Affinity that I like best. The first one is the platform's overall ease of use and the fact that it helps organize our pipeline much more easily. The second aspect is Affinity's Gmail plug-in that allows me to upload an opportunity onto the Affinity platform while I have an e-mail related to the opportunity open. The third aspect of Affinity that I really appreciate is its stellar support team. They helped my company and me on several occasions with building reports and optimizing the platform so that it can meet our needs as closely as possible. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

There isn't much to dislike. At one point I was having trouble configuring a report, but, as I mentioned in my third point of what it is that I like best, the stellar customer service came to my aid and helped me quickly resolve my issue. Review collected by and hosted on G2.com.

Saurabh S.
SS
Small-Business (50 or fewer emp.)
"This Team Builds So Fast!"
What do you like best about Affinity?

I have used a lot of tools in the past and I am stunned by how fast this team builds. The other day I mentioned to my CSM that I would love to see a particular feature, two weeks later it was live. INCREDIBLE. Every month they message their users about all of the new features and improvements. Looking at their LI profile, it seems like a young rockstar group of incredibly talented engineers. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Mobile was lagging for a while. So far the new release is much better but looking forward to additional advancements. Review collected by and hosted on G2.com.

GW
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
" Great platform for allowing discovery of otherwise hidden / valuable connections"
What do you like best about Affinity?

The speed of search, queries and the power of seeing who (within your enterprise or through alliances) has the most leverageable relationships. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Would like an easier interface to roll up reports / analytics (a broad set of templates perhaps?) Review collected by and hosted on G2.com.

Aron H.
AH
Student
Higher Education
Mid-Market (51-1000 emp.)
"Affinity looks good and works well."
What do you like best about Affinity?

I began using it to manage my contacts because of its clean design and mobile accessibility. I appreciate it now even more because of the consistent quality of its intelligent insights regarding the strength of relationships. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

I would like to be able to pull up past emails through its mobile app. Review collected by and hosted on G2.com.

Brett M.
BM
Director of Sales
Small-Business (50 or fewer emp.)
"Great tool to speed of sales"
What do you like best about Affinity?

Having the ability to find the best and right person to approach using our sales team's connections. It is better to sell from the top, than work your way up the food chain. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Coming from a Salesforce instance, getting used to the navigation or organization took some getting used to. Review collected by and hosted on G2.com.

Mari P.
MP
Centro de atención telefónica
Enterprise (> 1000 emp.)
"ease of use"
What do you like best about Affinity?

By providing a visual representation of emails, notes, and reminders, as well as key information such as introduction source and easy synchronization with our team's inbox and calendar, it is easy for a small organization to stay ahead of many sales opportunities. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Reports can sometimes be unintuitive. Summary reports and dashboards would greatly improve the product. Review collected by and hosted on G2.com.

Simon H.
SH
Consultant
Small-Business (50 or fewer emp.)
"Intelligent Context w/ Necessary CRM Features"
What do you like best about Affinity?

Affinity provides context on our relationships with every organization we are fostering relationships with. By providing a visual representation of emails, meetings, notes, and reminders as well as key information like source of introduction and easy syncing with our team's inbox and calendar it is easy for a small organization to stay on top of many leads. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Affinity is just beginning to build out their reporting features. Because of this, the reports can, at times, be unintuitive. Reports and summary dashboards would greatly enhance the product. Review collected by and hosted on G2.com.

Response from Anne Gherini of Affinity

Thanks, Simon! We appreciate all your support. More reporting options are coming soon. Thanks again!

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Perceived Cost

$$$$$

How much does Affinity cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 4 purchases.

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Affinity Features
Investment Portfolio Management
Investment Analytics
Reporting
Deal Flow Management
Limited Partner Management
Fund Administration
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Affinity
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