I love that Affinity automatically pulls data from my email and that I don't have to individually upload contacts Review collected by and hosted on G2.com.

Lack of flexibility to architect data in the way I truly want to, and feature requests get essentially shelved to the product team Review collected by and hosted on G2.com.

I like how it aggregates data and allows you to add personalised values that can be used to track certain specific data points relevant to our business. Review collected by and hosted on G2.com.

The downsides are that often we input a lot of data, but can't always visualise it in a helpful way to our colleagues. Ends up only being relevant to the users who use it frequently, rather than those in your organisation unfamiliar with the product. Review collected by and hosted on G2.com.

I am regularly meeting new companies and founders, and without some type of CRM, I don't know how I'd keep everyone straight in my head. Setting reminders and keeping additional data makes sure fewer things fall through the cracks, helps me prep for meetings, and overall keeps things running smooth. Review collected by and hosted on G2.com.

While I know it's the product best situated for VC, it still doesn't feel fully invested in making the VC use case a native experience. It required some customization and adjustment to really make it fit our workflow. It also doesn't have easy ways to integrate with some of our other tools, e.g. Pitchbook. Review collected by and hosted on G2.com.

The part that I like best, which is also the biggest issue with this system, is that any and every stage, field and contact can be personalised. This falls into the issue of non standardisation. Review collected by and hosted on G2.com.

EVERYTHING can be inputted as a free text option and sales teams often have free reign in filling fields. This makes it absolutely impossible to generate any substantial reporting, let alone have normalised data void of simple spelling errors. Review collected by and hosted on G2.com.

For bigger teams, it is essential to have accurate tracking of all the interactions you have with entrepreneurs, and affinity does this very well. It is a place to centralize most information you have about your pipeline. Review collected by and hosted on G2.com.

There are some minor bugs that still need to be corrected, and it could be easier to export data to excel to extract more specific insights. Would love to see a LinkedIn messages integration. Review collected by and hosted on G2.com.

User-friendly and easy-to-learn CRM platform. Much more adapted to VC use-cases than alternatives (including the CRM we were using before). Brings a significant boost to team productivity in managing deal flow. Review collected by and hosted on G2.com.

Some potentially interesting features are still suboptimal (e.g., data enrichment from external sources is not visible before adding an organization to a list, which hinders deal sourcing). Review collected by and hosted on G2.com.

- Affinity is great at showing common connections you may have to people you would like to outreach to, similar to LinkedIn, but in a much more powerful and in-depth way. This is one of the most universally used features for our users.

- Organizing contacts into lists is also another powerful feature we frequently use. We like to organize our contacts in lists based on a defined set of criteria. For example, I like to organize our open reqs. in a pipeline type fashion so I can quickly see where in the process our candidates are.

- As the Admin for this tool, providing/revoking permissions is easy.

- I have worked with 2 really good CSMs who are extremely professional and responsive. Review collected by and hosted on G2.com.

- There are some basic analytics available, but you have to purchase an add-on to get really in-depth analytics. This was a little disappointing, but not a deal-breaker. Review collected by and hosted on G2.com.

I love how helpful Affinity is in saving time and gathering information! Review collected by and hosted on G2.com.

N/A - Always happy to see updates & new features though! Review collected by and hosted on G2.com.

In general, Affinity is a simple and easy-to-use CRM. In particular, the Gmail plugin allows my teams to add new contacts, companies, and sales leads directly from their inbox. Review collected by and hosted on G2.com.

The analytics capabilities are somewhat poor (at least with the non-Premium version). The best way to analyze your data is to output to a .csv and use Excel. It would be nice to have more analytics reports native to the software (e.g., leads per month over time, etc.) Review collected by and hosted on G2.com.

It helps me keep things organized. Tracking becomes very easy with this. Review collected by and hosted on G2.com.

It can become very cluttered and difficult to modify it as you wish Review collected by and hosted on G2.com.