WPBakery is a popular WordPress plugin for building and customizing websites through an intuitive drag-and-drop interface. It allows users to create complex page layouts without needing to write code, making it accessible for both beginners and experienced developers. The plugin comes with a wide array of content elements and pre-designed templates, streamlining the website design process. Additionally, WPBakery offers responsive design options, ensuring websites look great on all devices. It integrates seamlessly with any WordPress theme and supports various third-party extensions.