Smart.pr

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Smart.pr is a PR management platform, trusted by more than 500 organizations, that helps communication teams find the right journalists and media, manage relationships, distribute press releases, and track campaign performance. All from one central environment. The platform combines a PR-focused CRM, a media database, and outreach tools to support the full PR workflow. Users can store and manage journalist contacts, keep track of communication history, and collaborate with team members in a shared workspace. Smart.pr provides access to a database of over 17,000 journalists and media outlets across the Netherlands, Belgium, Luxembourg, and Denmark. This makes it easy to identify relevant contacts based on topic, location, beat, or publication. Users can create, personalize, and send press releases or pitches directly from the platform, with a focus on targeted outreach rather than mass distribution. The platform also includes analytics features such as email open and click tracking, offering insight into campaign performance and helping teams identify where follow-up is most effective. In addition, Smart.pr enables teams to build and manage their own newsroom, providing a central place to present press materials and company updates to the media. Smart.pr is designed for PR teams, agencies, and communication professionals who want to organize their media outreach, maintain structured contact data, and gain visibility into their PR activities in an efficient and scalable way. Key Features Centralized PR CRM Manage all media contacts in one place, including conversations, notes, and outreach history. Up-to-date Media Database Access 17,000+ journalists and media outlets, with searchable filters for topic, location, and publication. Targeted Press Distribution Create, personalize, and send press releases or pitches with a focus on relevance and relationship-building. Team Collaboration Work in a shared environment with access to contact data, campaign history, and notes. Campaign Insights & Analytics Track opens, clicks, and engagement to measure performance and guide follow-up. Templates & Workflow Efficiency Use reusable templates and structured workflows to streamline communication. Newsroom Build and manage a branded newsroom to share press materials and updates. AI Matcher Use our AI to find the most relevant journalists for your story, based on the content of your press release. Who uses Smart.pr? - PR & communication teams - PR agencies managing multiple clients - Marketing teams incorporating PR - Freelance PR professionals From small teams to large organizations, Smart.pr helps make PR scalable without adding complexity.