SimpliFi is a fintech company that offers Banking-as-a-Service (BaaS) solutions, focusing on providing digital financial infrastructure in the Middle East, North Africa, and South Asia (MENASA) region. The company enables businesses to embed financial services into their offerings through its platform, which includes services like prepaid card issuance, digital wallets, and payment processing. By leveraging SimpliFi's API-driven solutions, companies can seamlessly integrate financial products, thus facilitating a more streamlined and efficient customer experience.