Rupifi is a financial technology company that provides embedded finance solutions targeted specifically at small and medium-sized enterprises (SMEs) in India. It offers a suite of financial products including Buy Now, Pay Later (BNPL) services, tailored to enhance the financial capabilities of businesses operating on B2B platforms. The company focuses on offering seamless and flexible credit solutions that are easily integrated into digital ecosystems, facilitating smoother transactions, improved cash flow management, and empowering SMEs to scale their operations.