Picreel is a digital marketing tool that specializes in conversion rate optimization by using exit-intent technology to capture and engage visitors before they leave a website. It offers features such as pop-ups, overlays, and surveys to collect leads, reduce cart abandonment, and increase sales. Picreel integrates with various CRM and email marketing platforms, helping businesses convert website traffic into actionable leads. The platform is designed for marketers seeking to enhance user engagement and maximize conversions on their sites.