Kitewheel is a customer journey orchestration platform that enables businesses to design, manage, and optimize real-time customer interactions across various channels. The platform allows companies to connect with their customers through personalized and contextually relevant experiences, enhancing engagement and satisfaction. By leveraging data analytics and automation, Kitewheel facilitates the integration of disparate marketing technologies and data sources, helping businesses create seamless and cohesive customer journeys. This Boston-based company primarily serves enterprises and agencies, focusing on improving marketing ROI and customer loyalty.