Forrester is a global research and advisory firm that provides insights and guidance to business and technology leaders. Specializing in customer experience, digital transformation, and technology innovation, Forrester delivers in-depth research reports, consulting services, and events. The company empowers executives, marketing and technology leaders, and their teams to drive growth and make informed decisions by offering data-driven insights and strategic advice. Forrester's proprietary methodologies and frameworks help businesses anticipate change and stay ahead of competitive challenges.