City ID is a design consultancy known for its expertise in urban design, wayfinding, and city identity solutions. The company works on projects that enhance the usability and experience of urban environments by developing intuitive navigation systems and cohesive city branding. City ID collaborates with cities and organizations worldwide to improve the flow of pedestrians and transit users through effective signage, maps, and information systems. Their approach combines urban design, information design, and user-centered thinking to create environments where people can easily and enjoyably explore.