Celect was a predictive analytics company that specialized in helping retailers optimize inventory and assortment decisions. By leveraging advanced machine learning algorithms, Celect provided retailers with insights into customer preferences and demand forecasts, enabling them to make smarter purchasing and inventory management decisions. The company's solutions aimed at minimizing markdowns, improving sell-through rates, and enhancing overall customer satisfaction. However, Celect was acquired by Nike in 2019 to integrate its data science capabilities into Nike’s digital transformation initiatives.