Brightblue Consulting is a UK-based consultancy specializing in the use of advanced analytics and modeling to help businesses make more effective marketing decisions. Employing a team of statisticians, economists, and data scientists, Brightblue integrates innovative statistical techniques with commercial understanding to derive actionable insights that enhance marketing performance and business profitability. Their service portfolio extends across industries, offering solutions like econometric modeling, marketing optimization, and predictive analytics to improve returns on marketing investments.