Bidsopt is a digital advertising platform that specializes in programmatic media buying across various channels, including mobile, display, and video. The company offers solutions for advertisers to efficiently target and reach their desired audiences through real-time bidding (RTB) and advanced targeting capabilities. Bidsopt provides services for both demand-side and supply-side partners, enabling seamless ad placement and optimization for better campaign performance. The platform aims to enhance return on investment (ROI) for advertisers by offering access to a global inventory and utilizing data-driven strategies to optimize ad delivery.