Authentic Brands Group (ABG) is a global brand development, marketing, and entertainment company that owns a diverse portfolio of iconic and renowned brands spanning various industries, including fashion, sports, and entertainment. Founded in 2010, ABG specializes in managing intellectual property and brand licenses, aiming to amplify brand value through a combination of strategic partnerships, marketing innovation, and dynamic business models. Their portfolio includes notable brands such as Marilyn Monroe, Elvis Presley, Shaquille O'Neal, and sports entities like Reebok. ABG is known for its focus on brand longevity and cultural relevance, employing strategies that keep its brands influential and appealing in the global marketplace.