Animoto is an online video creation platform that allows users to easily create professional-quality videos using a drag-and-drop interface. It is designed for both personal and business use, offering a wide range of customizable templates and styles suitable for marketing content, social media posts, and personal slideshows. Animoto simplifies the video creation process by integrating features like text, music, and transitions, enabling users to produce engaging videos without extensive editing skills. The platform is accessible via the web, making it convenient for anyone looking to create videos quickly and efficiently.