Alterian is a software company that specializes in real-time customer experience (CX) and journey orchestration platforms. Their solutions empower marketers and CX professionals to seamlessly coordinate, automate, and optimize multi-channel marketing messages and customer interactions across various touchpoints, using advanced analytics and insights.The company's platform, often referred to as a Customer Experience Platform (CXP), integrates data from various sources to provide a unified view of the customer, making it possible to deliver more personalized and contextually relevant experiences. This capability helps brands engage with their customers more effectively, improving satisfaction and loyalty while driving business results.