The Folklore Group is a multifaceted platform dedicated to advancing African fashion and design. It serves as a bridge connecting diverse African brands with global consumers and retailers, offering a curated selection of high-end and contemporary apparel, accessories, and homeware. Through its commitment to showcasing the wealth of creativity and craftsmanship from across Africa, The Folklore Group supports cultural exchange and sustainability within the fashion industry. The company operates an online retail platform where customers can explore and purchase unique and authentic products from Africa's leading designers.