ScanmarQED is a global marketing and sales analytics company that helps brands and agencies measure, plan, and optimize marketing investment. Founded in 1995 and headquartered in the Netherlands, ScanmarQED combines advanced analytics software with hands-on consulting expertise, trusted by brands and agencies globally, including Publicis, GroupM, Wavemaker, Heineken, and JDE. The company delivers end-to-end analytics capability across four domains: Marketing Effectiveness: Marketing Mix Modeling (MMM) and Multi-touch Attribution (MMM), Market and Consumer Insights, strategic revenue optimization, and data integration. Every product is built to the same principle, giving marketing and finance teams a single, reliable view of what's driving performance and where to invest next. The flagship platform, PulseQED, brings together sales, media, and marketing data with predictive modeling and scenario planning built in. Who it serves: Enterprise brands and media agencies globally. How engagements work: ScanmarQED offers three operating models — outsourced, hybrid, and in-house — so the engagement structure fits the client's team, not the other way around. Clients can start managed and move toward full in-house capability over time or maintain a hybrid model indefinitely. Why it stands out: 25+ years of domain expertise. ISO 27001 certified. GDPR compliant. ScanmarQED's approach to MMM is unique in the market. strataQED has delivered AI-guided MMM for clients since 2006, with exploratory models live within hours and a genetic model search that surfaces the best fit for each client's specific context. MMM Labs is the next step: a full modeling platform where teams build, run, and validate models across multiple engines in one interface. Pulse Planner then connects those results to real-time budget decisions: scenario planning, spend reallocation, what-if analysis. Fully serviced, cooperative, or fully in-house. ScanmarQED meets you where you are and builds toward where you want to go. For sales & brand performance and price & promo analytics - ScanmarQED's MarketingTracker, Promo2Go, Insights2Go give commercial teams the visibility they need at the pace modern planning cycles demand. ScanmarQED's solutions are designed to aid businesses in understanding the impact of their marketing efforts across various channels, ultimately aiming to improve return on investment and overall marketing efficiency.