Persado is a cognitive content generation and emotional engagement company that leverages artificial intelligence (AI) to craft persuasive language for marketing communications. The platform uses a unique combination of natural language processing and machine learning algorithms to analyze and construct messages that resonate on an emotional level with targeted audiences. Persado's technology is designed to optimize and tailor content in a manner that increases engagement, conversions, and ultimately, drives better marketing results. Operating across various channels such as email, SMS, social media, and more, Persado empowers marketers to deliver personalized messaging at scale, using insights derived from its vast database of language components and marketing interactions.