PeopleKeep is a company that specializes in offering personalized benefits automation software, designed to help small businesses manage their health benefits with ease. Their platform enables companies to set up and administer a health reimbursement arrangement (HRA), including the qualified small employer HRA (QSEHRA) and the individual coverage HRA (ICHRA). This solution allows employees to choose their own healthcare plans and expenses, which the employer can then reimburse tax-free, fostering flexibility and employee satisfaction. PeopleKeep’s software simplifies the complexity involved with benefit management by automating administrative tasks, ensuring compliance with regulations, and providing user-friendly tools for both employers and employees.