


Lineer is a type of AI sales automation solution that helps B2B sales teams manage personalised outreach, follow-up, and relationship nurturing at scale by deploying a dedicated AI agent per CRM contact. Unlike conventional sales automation tools that execute tasks in bulk across a contact list, Lineer operates at the individual relationship level. Each CRM contact is assigned its own AI agent, which maintains context and continuity across every interaction - from first touch through to close and beyond. This architecture means that outreach remains relevant and personalised regardless of the size of the pipeline, removing the trade-off sales teams typically face between scale and quality of engagement. Lineer is designed for B2B sales teams in industries where relationship quality drives conversion, including financial services, professional services, technology, and manufacturing. It sits within the CRM and sales engagement category, functioning as a relationship engine that operates continuously in the background - handling the cadence, timing, and personalisation of communication so sales reps can focus on higher-value activities. Lineer is also available as a free tool, allowing users to connect their email and CRM and access a chat interface that can action tasks - such as updating CRM records or managing emails - as well as retrieve information directly from connected data sources. A semantic search capability enables users to search contextually across their data, running multiple searches simultaneously to surface relevant information quickly. Key features and use cases include: - Per-contact AI agents that are assigned to the relationship, not the task, maintaining full context across the lifecycle of each contact - Automated personalised outreach that adapts messaging based on contact-level context rather than applying generic templates across segments - Follow-up and re-engagement handled autonomously, reducing the volume of manual touchpoints required from sales reps - AI chat interface for actioning tasks and retrieving information across connected email and CRM integrations Semantic search across connected data sources, with the ability to run multiple contextual searches simultaneously - Pipeline nurturing at scale without sacrificing the individualised communication that drives trust in considered B2B buying decisions