Levanta, the first affiliate platform for Amazon sellers, facilitates growth and unlocks external traffic through direct publisher, affiliate, and influencer partnerships. This approach allows sellers to drive high-quality traffic to their stores, establish partnerships with leading creators, and manage marketing costs effectively by paying only for actual sales, not clicks. Sellers can also leverage external traffic to improve their stores' organic search rankings on Amazon, enhancing visibility. U.S. Amazon sellers using Levanta may also be eligible for Amazon's Brand Referral Bonus, receiving kickbacks for sales generated from external channels, further optimizing their revenue streams without resorting to traditional click-based advertising.