GroupM is a global media investment management group that serves as the parent company to agencies including Wavemaker, MediaCom, Mindshare, Essence, and m/SIX. It specializes in advertising, media buying, and digital marketing, leveraging its substantial purchasing power to provide competitive advantages to its clients. GroupM is committed to advancing the interests of its clients by innovating in areas such as data analytics, programmatic online advertising, and audience targeting. By continuously evolving its capabilities to adapt to changes in media consumption and technology, GroupM aims to enhance advertising effectiveness and efficiency for brands across various sectors.