Firstshift is a supply chain planning company focused on helping organizations make better decisions faster as complexity and volatility increase. Built by leaders with deep experience in AI, supply chain operations, and enterprise software, Firstshift challenges the traditional planning model that relies on long implementations, heavy customization, and disruptive upgrade cycles. The company’s philosophy centers on treating planning as a continuously improving capability rather than a one-time system. Firstshift emphasizes decision velocity, accountability, and adaptability, using AI to surface risk and tradeoffs while keeping humans responsible for outcomes. Firstshift serves organizations across CPG, food and beverage, industrial manufacturing, and distribution. Its approach is designed to stand alone or work alongside existing ERP systems, helping teams modernize planning without replacing core systems or redesigning operations.