Cyance is a UK-based company specializing in predictive marketing and data intelligence solutions. They focus on helping B2B organizations improve their marketing strategies through the use of intent data and advanced analytics. By utilizing machine learning and data modeling, Cyance enables businesses to identify and prioritize potential buyers who are actively in-market, thereby enhancing lead generation and conversion rates. The company's platform is designed to integrate seamlessly with existing marketing technologies, providing actionable insights to drive targeted and efficient marketing efforts.