BrightPlan is a comprehensive financial wellness platform designed to help both employers and employees manage and enhance their financial health. By offering personalized financial planning services, including investment advice and budgeting tools, BrightPlan aims to empower individuals to achieve their financial goals. The platform integrates technology and behavioral science to provide tailored recommendations and actionable insights, enabling users to make informed financial decisions. BrightPlan also supports employers by improving overall workforce financial well-being, which can lead to increased productivity and employee satisfaction.