Atavus is a company that specializes in providing rugby-style tackling and coaching techniques to improve performance and safety in American football. They offer a variety of services, including consulting, certified coaching workshops, and analytics to assist football programs at different levels—from youth to professional teams. Atavus focuses on enhancing the techniques used in tackling, utilizing data-driven insights and methodologies to reduce injuries and maximize efficiency on the field. They collaborate with coaches and teams to integrate these techniques into their training programs.