I use AppsFlyer for creating app deeplinks and tracking TOF for our fintech business. I like that it helps track my sources and attribute traffic accurately to make informed decisions. The user-friendly customizable dashboards and partner marketplace are a pleasure to use. I appreciate how raw report exports have improved, with data pull time reduced to just 10-20 seconds. The customer support and documentation are generally helpful, especially during implementation and troubleshooting. The integration support across Martech tools is amazing, and I find the attribution accuracy and reliability across channels to be really great. I also find that setup with AppsFlyer is easier than expected.

Last-touch attribution works well, and the other insights and capabilities—like incrementality testing and creative insights—are also very good. Overall, it’s a solid set of features that delivers useful, actionable insights. The UI/UX is very intuitive and simple to use. It is integrated well with a lot of media partners which helps us optimise for performance metrics and keep the ROI numbers healthy.

I like using AppsFlyer because of its easy dashboard. It's convenient for me to see all the revenue and user attribution clearly. The initial setup of AppsFlyer was very easy, making it an accessible tool for my team of 15.