# Which CTV advertising platforms have the easiest learning curve for self-service onboarding?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 community, CTV used to be something you bought through an agency trading desk, and the shift to self-service is exactly what I am researching: which CTV advertising platforms have the easiest learning curve when a team onboards itself? </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Looking across<a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/connected-tv-ctv-advertising-platforms">Connected TV (CTV) advertising platforms</a> on G2, three are built around the self-serve motion:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mntn-performance-tv/reviews"><strong>MNTN Performance TV</strong></a> (4.8, 60+ reviews): built for brands running CTV themselves, with setup structured like a search or social campaign rather than a media buy; its campaign dashboard rates 99% on G2's feature data.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a> (4.7, 895+): reviewers describe the platform as easy to pick up, with a learning curve smaller than they expected, and onboarding help from account teams when self-service needs a safety net. Campaign dashboard rates 95%.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/vibe-2025-07-01/reviews"><strong>Vibe</strong></a> (4.8, 135+): the self-service pitch at its simplest, aimed at small teams launching their first CTV campaigns without a trading desk; campaign dashboard rates 95%.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For those who did the onboarding without an agency: what was the actual duration from signup to first campaign live, days or weeks, and which part of setup took the longest?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 21 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The more useful onboarding measure is probably time-to-first-campaign without needing support, not just how intuitive the dashboard feels. I’d also compare where teams get stuck most often—audience setup, creative specs, measurement, or budget controls—because that’s where “self-service” usually gets tested.&lt;/p&gt;

##### Comment Metadata
- Posted at: 20 days ago
- Author title: Marketing Executive





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