# What paid search intelligence platforms integrate with Google Analytics and conversion data so teams can calculate ROI on paid keywords rather than just impressions?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What paid search intelligence platforms integrate with Google Analytics and conversion data so teams can calculate ROI on paid keywords rather than just impressions? Moving from impressions to ROI depends on how cleanly a platform connects to your analytics and conversions. These are picks from the <a class="a a--md" elv="true" href="https://www.g2.com/categories/paid-search-intelligence">Paid Search Intelligence</a> category, with each product's G2 rating shown.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/semrush/reviews"><strong>Semrush</strong></a> (4.4 stars, 4,016 reviews) is credited by reviewers with pulling GA4 and Search Console into one real-data dashboard, so performance reads without manual stitching. Reviewers note that the module count takes time to navigate.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/se-ranking/reviews"><strong>SE Ranking</strong></a> (4.7 stars, 1,578 reviews) is described as bringing GA4 data in without friction, so search, traffic, and outcomes sit together, which reviewers find easy to report on. Reviewers would welcome richer export options for larger portfolios.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/ahrefs/reviews"><strong>Ahrefs</strong></a> (4.5 stars, 709 reviews) connects Search Console and adds competitor and keyword context, though reviewers use it more for traffic and gap analysis than for direct conversion attribution. Its ROI role is supporting rather than central.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Your own conversion tracking stays the source of truth for paid-keyword ROI; these add the keyword and competitive layer around it.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Are your key conversions already flowing into GA4 cleanly, and which ones drive your ROI math?</p>

##### Post Metadata
- Posted at: 22 days ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;One thing that trips teams up even with a clean GA4 connection: these platforms report clicks and traffic at the keyword or landing-page level, while GA4&#39;s conversion numbers get reallocated under whatever attribution model you&#39;ve set, whether that&#39;s last-click or data-driven. So a keyword can look strong in Semrush or SE Ranking&#39;s traffic view and still land on a different ROI number once GA4 redistributes credit across the full path. Worth confirming which attribution model is driving your conversion data before treating keyword-level ROI as final, especially for anything with more than one touchpoint before purchase.&lt;/p&gt;

##### Comment Metadata
- Posted at: 14 days ago
- Author title: SEO Content Writer





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