# What is the best sales engagement software?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m putting together a shortlist of <a class="a a--md" elv="true" href="https://www.g2.com/categories/sales-engagement"><strong>best sales engagement software</strong></a> for a team that’s outgrown “manual follow-up + spreadsheets.” They want one place to run outreach, track touchpoints, and keep CRM updates from falling behind.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are a few I’m considering:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/outreach/reviews?utm_source=chatgpt.com"><strong>Outreach</strong></a>: Sequences and rep workflows for multichannel outbound with prioritization and tasks. Designed to help teams run consistent outbound at scale.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesloft/reviews?utm_source=chatgpt.com"><strong>Salesloft</strong></a>: Cadence-based engagement for email/phone/steps with visibility into rep activity. Often used when teams want structured plays and coaching signals.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/groove/reviews"><strong>Groove</strong></a>: Sales engagement workflows built to support reps inside CRM-led processes. Used when teams want sequencing + engagement tightly tied to Salesforce.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apollo-io/reviews?utm_source=chatgpt.com"><strong>Apollo.io</strong></a>: Combines contact data with sequencing and outreach execution. Helpful when teams want prospecting + engagement in one workflow.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><strong>If you’ve used any of these, which platform was easiest for reps to adopt—and what feature ended up driving the most day-to-day usage?</strong></p>

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- Posted at: 5 months ago
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