# How do location-based marketing platforms connect foot traffic data to actual tenant sales and property performance?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Foot traffic counts on their own tell a property team how busy a place is, not whether that traffic made anyone money. So how do location-based marketing platforms connect foot traffic data to actual tenant sales and property performance?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The mechanics work in three steps: sensors and guest Wi-Fi detect visits, dwell time, and repeat behavior; that visit data gets joined with point-of-sale or tenant sales reports; and the combination turns into per-tenant conversion rates, sales-per-visit benchmarks, and evidence for leasing conversations. Products in G2's<a class="a a--md" elv="true" href="https://www.g2.com/categories/location-based-marketing"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/location-based-marketing">Location-Based Marketing</a> category cover different parts of that chain:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/flame-analytics/reviews"><strong>Flame Analytics</strong></a>: 4.6 stars, 80+ reviews. The analytics specialist of the category; G2 reviewers rate its analytics at 96% and integration at 94%, which matters because the sales linkage lives or dies on connecting to POS and tenant systems.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bloom-intelligence/reviews"><strong>Bloom Intelligence</strong></a>: 4.7 stars, 20+ reviews, the highest rated in the category. Focused on restaurants and retail, it builds guest profiles from Wi-Fi visits so operators can tie visit frequency to actual customer spend.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/purple/reviews"><strong>Purple</strong></a>: 4.2 stars, 40+ reviews. Guest Wi-Fi analytics for large venues, useful for the property side of the equation: traffic patterns, dwell, and zone performance across a mall or stadium.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Cisco's DNA Spaces plays here too, with G2 users rating its Wi-Fi marketing capability at 97%, typically in properties already running Cisco network infrastructure.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The honest gap to probe in any demo: most platforms measure traffic natively but depend on integrations for the sales side, so ask exactly which POS and reporting systems they join with before believing the dashboard.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For anyone measuring physical locations today, have you managed to connect visits to revenue, or do the two still live in separate reports?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 14 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;For most teams, I’d expect visits and revenue to still live in separate systems unless the POS integration is really strong. The useful setup is when you can see sales per visit or conversion by location without manually stitching Wi-Fi, footfall, and tenant sales data together.&lt;/p&gt;

##### Comment Metadata
- Posted at: 12 days ago
- Author title: Marketer





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