# Do personalization engines actually improve click-through and purchase rates?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 experts, a skeptical question for the community: do personalization engines actually improve click-through and purchase rates, or does the uplift live mostly in vendor case study decks? I went looking for numbers reviewers report themselves on G2 and the<a class="a a--md" elv="true" href="https://www.g2.com/categories/personalization-engines"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/personalization-engines">personalization engines</a> category does produce specifics:</p><ul>
<li>One<a class="a a--md" elv="true" href="https://www.g2.com/products/insider-one/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/insider-one/reviews"><strong>Insider One</strong></a> reviewer reports recommendation campaigns driving click-through around 11%, with a homepage smart-recommendation campaign delivering a 9.49% conversion-rate uplift for returning visitors</li>
<li>The same review cites seasonal journey campaigns reaching a 29% average click-through and an 8% conversion rate</li>
<li>The other side of the picture, from another reviewer: getting set up can take months when the underlying customer data is messy, a reminder that the uplift follows the data quality</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">So the honest reading of the evidence: yes, reviewers do report real click-through and conversion improvement, and the range is wide because the inputs are.<a class="a a--md" elv="true" href="https://www.g2.com/products/dynamic-yield/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/dynamic-yield/reviews"><strong>Dynamic Yield</strong></a> and<a class="a a--md" elv="true" href="https://www.g2.com/products/bloomreach-bloomreach/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/bloomreach-bloomreach/reviews"><strong>Bloomreach</strong></a> are the other engines cited most often in this conversation, each with its own reviewer-reported outcomes worth reading directly.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Now the ask: if you measured a proper before-and-after on your own store or site, what did personalization actually do to your click-through and purchase rates, and how long did the uplift take to appear?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 14 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The numbers suggest personalization can create meaningful uplift, but they also show why averages can be misleading. I’d want to see results against a control group and segmented by new versus returning visitors before attributing the improvement entirely to personalization.&lt;/p&gt;

##### Comment Metadata
- Posted at: 14 days ago
- Author title: Marketing Executive





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4