Website design, or web design, is the process of creating a new user-facing web property or redesigning an existing site to coincide with new branding or to improve appearance, usability, and traffic. Website design agencies often provide assessment and consulting services to help clients determine the key priorities in a new website and determine the visual and functional end goals. Following the design process, the site is then developed by either the client’s in-house development team or outsourced web developers for clients unfamiliar with how to build a website. Many website design companies offer web development services in addition to web design services. Product and development departments within an organization are typically the teams that work with web design firms to plan out website creation or redesign.
A common goal of website design is to increase online reputation and traffic numbers. A number of SEO services providers offer web design services, and vice versa. Many of the agencies that provide web design services also offer user experience design, graphic design, or other creative services, in addition to inbound marketing services that help promote the website and the brand as a whole.
