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Video production companies assist businesses with planning, filming, and editing of video content for both internal and external use. Custom videos are typically used in a variety of advertising and marketing scenarios, as well as for online tutorials, training, conferences, seminars, and general corporate use. Video production services can include everything from concept development and storyboarding to post-production and distribution. Video production companies typically provide the necessary equipment and staff, which can vary based on a project’s size and scope. Marketing and content departments within an organization are commonly the teams that work with video production companies.
Many providers of video services also offer marketing services, such as digital marketing and social media marketing, as well as additional creative services. Video production teams often use video editing tools and other video software, in addition to a variety of hardware (i.e. cameras, microphones), to complete projects. Some video production agencies also use animation software to create animated videos for clients.