# Best Video Editing Software for Small Business - Page 4 *By [Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)* Products classified in the overall Video Editing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Video Editing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Video Editing category. In addition to qualifying for inclusion in the Video Editing Software category, to qualify for inclusion in the Small Business Video Editing Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## How Many Video Editing Software Products Does G2 Track? **Total Products under this Category:** 279 ### Category Stats (May 2026) - **Average Rating**: 4.47/5 (↑0.01 vs Apr 2026) - **New Reviews This Quarter**: 561 - **Buyer Segments**: Small-Business 73% │ Mid-Market 17% │ Enterprise 9% - **Top Trending Product**: Jupitrr AI (+0.75) *Last updated: May 18, 2026* ## How Does G2 Rank Video Editing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 65,200+ Authentic Reviews - 279+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top Video Editing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Dropbox](https://www.g2.com/products/dropbox/reviews) | 4.4/5.0 (30,747 reviews) | Large video file sharing | "[Reliable and Simple Platform for Team Collaboration](https://www.g2.com/survey_responses/dropbox-review-12867912)" | | 2 | [VEED](https://www.g2.com/products/veed/reviews) | 4.6/5.0 (2,098 reviews) | Browser-based subtitle editing | "[Intuitive Video Editing with Accurate Auto Subtitles and Great Collaborative Features](https://www.g2.com/survey_responses/veed-review-12874866)" | | 3 | [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) | 4.5/5.0 (1,630 reviews) | Advanced video production workflows | "[My #1 video editor](https://www.g2.com/survey_responses/adobe-premiere-pro-review-8839658)" | | 4 | [Riverside](https://www.g2.com/products/riverside/reviews) | 4.8/5.0 (1,713 reviews) | Remote podcast and interview production | "[Riverside SUPERCHARGED My Workflow](https://www.g2.com/survey_responses/riverside-review-12875666)" | | 5 | [Synthesia](https://www.g2.com/products/synthesia/reviews) | 4.6/5.0 (2,729 reviews) | AI training video creation | "[Lightning-Fast Video Creation and Instant Localization at Scale](https://www.g2.com/survey_responses/synthesia-review-12670717)" | | 6 | [iMovie](https://www.g2.com/products/imovie/reviews) | 4.3/5.0 (566 reviews) | Basic Apple video editing | "[iMovie Makes Video Editing Simple Without Sacrificing Quality](https://www.g2.com/survey_responses/imovie-review-12698198)" | | 7 | [Movavi Video Editor](https://www.g2.com/products/movavi-movavi-video-editor/reviews) | 4.6/5.0 (415 reviews) | Beginner-friendly video editing | "[Intuitive, Beginner-Friendly Video Editing with Smooth Performance](https://www.g2.com/survey_responses/movavi-video-editor-review-12719384)" | | 8 | [Camtasia](https://www.g2.com/products/camtasia/reviews) | 4.6/5.0 (1,703 reviews) | Screen-recorded training videos | "[Easy video editing with Camtasia](https://www.g2.com/survey_responses/camtasia-review-5239404)" | | 9 | [Adobe Express](https://www.g2.com/products/adobe-express/reviews) | 4.5/5.0 (821 reviews) | Quick social video design | "[Premium Templates and Assets Make Adobe Express Perfect for Student Projects](https://www.g2.com/survey_responses/adobe-express-review-12843653)" | | 10 | [Wondershare Filmora](https://www.g2.com/products/wondershare-filmora/reviews) | 4.4/5.0 (587 reviews) | Effect-rich beginner editing | "[Unlocking Expert Video Editing Potential](https://www.g2.com/survey_responses/wondershare-filmora-review-9142924)" | ## Which Type of Video Editing Software Tools Are You Looking For? - [Video Editing Software](https://www.g2.com/categories/video-editing) *(current)* - [Screen and Video Capture Software](https://www.g2.com/categories/screen-and-video-capture) - [AI Video Generators](https://www.g2.com/categories/ai-video-generators) - [Video Content Creation Software](https://www.g2.com/categories/video-content-creation) --- **Sponsored** ### Vimeo Vimeo is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=500&secure%5Bdisplayable_resource_id%5D=583&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=172&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1387&secure%5Bresource_id%5D=500&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-editing%3Fpage%3D18&secure%5Btoken%5D=9d30aa78d3adb6adcb484b2d60ff293dbf4ed33cc1297a9de5fd921d8b15ca34&secure%5Burl%5D=https%3A%2F%2Fvimeo.com%2Fenterprise%2Fcontact%3Futm_source%3Dreferral%26utm_medium%3Dcpc%26utm_campaign%3Dg2_cpc%26utm_content%3D701Pc00000tXk2qIAC%26mkc%3D113663&secure%5Burl_type%5D=custom_url) --- ## Buyer Guide: Key Questions for Choosing Video Editing Software Software ### What does Video editing software do? When people ask me about video editing software, I usually explain it as tools that help businesses create, refine, and publish video content. But in practice, I see video editing software as something bigger: it gives teams a faster way to turn raw footage, remote sessions, podcasts, training clips, and social content into polished videos. Instead of stitching together separate tools for recording, audio cleanup, captions, templates, screen capture, and publishing, users can manage the whole workflow in one place with less manual effort. ### Why do businesses use Video editing software? From the G2 reviewer patterns I evaluated, businesses use these tools to solve delays, production complexity, and uneven content quality. Users need to produce more videos across marketing, education, sales, customer communication, and internal enablement with lean teams. Key benefits reviewers highlight include: - Faster turnaround for social clips, courses, podcasts, webinars, and explainers. - Easier editing for nontechnical users. - Better consistency through templates and brand controls. - Improved accessibility through subtitles, captions, transcription, and text-based editing. - Lower production burden through AI avatars, automated edits, and remote recording. - Cleaner output through audio tools and screen capture. ### Who uses Video editing software primarily? According to G2 review data, I've seen several groups rely on these tools the most: - **Content creators, podcasters, and video editors** who need to record, edit, polish, and publish videos on a regular schedule. - **Marketing and social teams** who need to turn webinars, podcasts, interviews, and long-form videos into short clips for campaigns and social channels. - **Educators, trainers, and coaches** who need to create lessons, tutorials, onboarding videos, and instructional content. - **Founders, owners, and executives** who need to produce professional-looking videos, announcements, and thought leadership content with lean resources. - **Sales, support, and customer teams** who need to create product demos, walkthroughs, customer updates, and training clips. ### What types of Video editing software should I consider? The G2 review feedback pointed to several buyer paths: - **Professional timeline editors** for advanced control, effects, and post-production. - **Browser-based editors** for fast edits, social content, subtitles, and simple collaboration. - **AI video and avatar platforms** for scalable presenter-led videos. - **Recording-first platforms** for podcasts, interviews, webinars, and remote conversations. - **Screen recording and training tools** for tutorials and walkthroughs. - **Template-led design tools** for speed and brand consistency. ### What are the core features to look for in Video editing software? When I assessed reviewer sentiment, the strongest feature signals were practical. Buyers should evaluate: - An intuitive interface that doesn't slow down early adoption. - Reliable performance across recording, rendering, and publishing workflows. - Captioning, transcription, and text-based editing tools built into the core experience. - Audio cleanup and sync controls that handle noise reduction and voice quality. - Templates, brand kits, stock assets, and effects for faster content production. - AI capabilities spanning avatars, clip generation, translation, scripting, and automation. - Collaboration and cloud access with structured file management and review workflows. - Advanced timeline, subtitle, and export controls for complex or high-volume projects. - Responsive support and onboarding resources that reduce time to competency. ### What trends are shaping Video editing software right now? I've seen video editing platforms on G2 introduce features that make production faster and easier: - **AI-assisted production** for avatars, automated clips, transcription, captions, and content repurposing. - **Social-first workflows** that turn webinars, podcasts, and long-form videos into short posts. - **Remote recording capabilities** for interviews, podcasts, training content, and distributed teams. - **Performance and quality improvements** that support reliability, creative control, and polished output. These trends indicate that video editing software is evolving into a more complete content production platform for teams creating video at scale. ### How should I choose Video editing software? For me, the strongest video editing tools are the ones that match the team's main workflow, balance ease of use with creative control, and deliver reliable captions, audio, speed, and exports. When those elements align, video editing software becomes a dependable way to create polished content without adding production bottlenecks. --- ## What Are the Top-Rated Video Editing Software Products in 2026? ### 1. [Creatomate](https://www.g2.com/products/creatomate-creatomate/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 12 **Product Description:** Creatomate is a video generation API for developers and Zapier users. Create reusable templates to automate and scale your video production with code or no-code tools. Auto-generate videos for social media, personalization, e-commerce, advertising, and more. ### What Do G2 Reviewers Say About Creatomate? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **simplicity and ease of use** of Creatomate, making it ideal for beginners and team collaboration. - Users highlight the **game-changing video creation capabilities** of Creatomate, enhancing workflows and offering exceptional support. - Users highlight the **flexibility and control** of Creatomate for video production, enhancing workflows significantly. - Users love the **easy-to-use interface** of Creatomate, appreciating its simplicity and smooth performance. - Users value the **exceptional customer support** of Creatomate, ensuring quick and thorough resolutions to technical issues. **Cons:** - Users find the **limited design templates** and forced creation of templates annoying, especially for beginners. - Users find the **limited design templates** challenging, especially beginners who struggle with creating unique designs. - Users note that Creatomate can get **expensive at scale** , yet it remains the most affordable option available. - Users report **slow rendering** times when combining looping elements with multipart rendering, requiring extra configuration efforts. #### What Are Recent G2 Reviews of Creatomate? **"[Best for creating gif with 50 free trails](https://www.g2.com/survey_responses/creatomate-review-11672290)"** **Rating:** 4.5/5.0 stars *— Kamesh M.* [Read full review](https://www.g2.com/survey_responses/creatomate-review-11672290) --- **"[Incredible support and a powerful platform for automated video creation](https://www.g2.com/survey_responses/creatomate-review-11359543)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/creatomate-review-11359543) --- ### 2. [Pinnacle Studio](https://www.g2.com/products/pinnacle-studio/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 12 **Product Description:** Faster video editing, more creative possibilities #### What Are Recent G2 Reviews of Pinnacle Studio? **"[Advanced and creative video editing software](https://www.g2.com/survey_responses/pinnacle-studio-review-4437634)"** **Rating:** 4.5/5.0 stars *— David M.* [Read full review](https://www.g2.com/survey_responses/pinnacle-studio-review-4437634) --- **"[Pinnacle Studio is a high performing, powerful and feature-rich consumer-grade video editing program](https://www.g2.com/survey_responses/pinnacle-studio-review-7879674)"** **Rating:** 5.0/5.0 stars *— Verified User in Media Production* [Read full review](https://www.g2.com/survey_responses/pinnacle-studio-review-7879674) --- #### What Are G2 Users Discussing About Pinnacle Studio? - [Is Pinnacle Studio good for youtube videos?](https://www.g2.com/discussions/is-pinnacle-studio-good-for-youtube-videos) - [Does Pinnacle Studio have a screen recorder?](https://www.g2.com/discussions/pinnacle-studio-does-pinnacle-studio-have-a-screen-recorder) - [Is Pinnacle Studio subscription?](https://www.g2.com/discussions/is-pinnacle-studio-subscription) ### 3. [Lightworks](https://www.g2.com/products/lightworks/reviews) **Average Rating:** 3.6/5.0 **Total Reviews:** 28 **Product Description:** Lightworks is a professional-grade non-linear video editing system designed for editing and mastering digital video across various formats, including 2K and 4K resolutions, as well as television standards like PAL, NTSC, and high-definition. With a legacy dating back to 1989, Lightworks has been instrumental in the evolution of digital video editing, offering tools that cater to both novice editors and seasoned professionals. Key Features and Functionality: - Timeline Editing: A robust and intuitive timeline that supports real-time editing, allowing users to manage multiple video and audio tracks seamlessly. - Multicam Editing: Advanced multicamera editing capabilities enable synchronization and editing of footage from multiple cameras, ideal for interviews, events, or multi-angle shoots. - Real-Time Effects and Transitions: A suite of built-in effects, transitions, and titling options to enhance video projects without the need for third-party plugins. - Audio Editing Tools: Comprehensive audio editing features, including leveling, equalization, and support for third-party audio plugins, ensuring high-quality sound design. - Wide Format Support: Compatibility with a broad range of video formats, from SD to 4K, facilitating flexibility in media handling. - Cross-Platform Availability: Operates on Windows, macOS, and Linux, providing versatility across different operating systems. Primary Value and User Solutions: Lightworks addresses the needs of video editors by offering a scalable solution that grows with the user's skill level. Its free version provides essential tools for beginners, while the Create and Pro versions unlock advanced features like 4K/8K exporting, advanced effects, and high-end color grading. This tiered approach ensures that users have access to appropriate tools as their editing requirements evolve. Additionally, Lightworks' efficient workflow, real-time collaboration capabilities, and extensive format support streamline the editing process, enabling users to produce professional-quality videos efficiently. ### What Do G2 Reviewers Say About Lightworks? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **intuitive interface and multi-timeline support** of Lightworks, enhancing their video editing efficiency and quality. - Users love the **screen recording feature** of Lightworks, enabling efficient workflow with multiple timelines for diverse video formats. - Users value the **speedy creation** capabilities of Lightworks, enhancing their video production efficiency and quality. - Users appreciate the **user-friendly interface** of Lightworks, making video editing efficient and enjoyable across multiple timelines. - Users appreciate the **work simplification** in Lightworks, enabling efficient video creation across multiple timelines effortlessly. **Cons:** - Users feel Lightworks has **feature deficiencies** , making it less effective for complex visual effects and advanced color correction. - Users find Lightworks **limited in selection** for complex visual effects and advanced color correction tools. #### What Are Recent G2 Reviews of Lightworks? **"[Lightworks- a nice and accessible video platform for any user!](https://www.g2.com/survey_responses/lightworks-review-7770200)"** **Rating:** 5.0/5.0 stars *— Verified User in Public Safety* [Read full review](https://www.g2.com/survey_responses/lightworks-review-7770200) --- **"[Delivers just the right mix of editing speed and polished results.](https://www.g2.com/survey_responses/lightworks-review-11423295)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/lightworks-review-11423295) --- #### What Are G2 Users Discussing About Lightworks? - [What is Lightworks used for?](https://www.g2.com/discussions/what-is-lightworks-used-for) - [Does Lightworks have effects?](https://www.g2.com/discussions/does-lightworks-have-effects) - [Who uses Lightworks?](https://www.g2.com/discussions/who-uses-lightworks) ### 4. [LumaFusion](https://www.g2.com/products/lumafusion/reviews) **Average Rating:** 3.9/5.0 **Total Reviews:** 11 **Product Description:** LumaFusion is a professional-grade video editing app designed for iOS devices, offering a comprehensive suite of tools that transform your iPhone or iPad into a powerful editing studio. With its intuitive interface and robust features, LumaFusion caters to filmmakers, journalists, and content creators seeking to produce high-quality videos on the go. Key Features and Functionality: - Multitrack Editing: Supports up to 12 video/audio tracks and 12 additional audio tracks, enabling complex, layered video projects. - Advanced Effects: Offers layered effects including green screen, luma and chroma keys, blurs, distortions, and color corrections. - Custom Titling: Allows creation of multilayer titles with adjustable fonts, colors, borders, and shadows. - Audio Tools: Features graphic and parametric EQs, voice isolation, keyframeable audio levels, and support for third-party audio plugins. - Speed Control: Provides speed ramping with unlimited keyframes, slow-motion, fast-motion, and time-lapse editing capabilities. - Media Management: Enables direct use of media from various sources, including Photos, Frame.io, Dropbox Replay, and USB-C drives. - Project Management: Supports various aspect ratios and frame rates, with options to duplicate, add notes, color-tag, and archive projects. Primary Value and User Solutions: LumaFusion empowers users to create professional-quality videos directly from their mobile devices, eliminating the need for traditional desktop setups. Its comprehensive feature set addresses the needs of both novice and experienced editors, providing tools for intricate editing, precise color grading, and sophisticated audio mixing. By offering a one-time purchase model, LumaFusion delivers exceptional value, making high-end video editing accessible and affordable for a wide range of users. ### What Do G2 Reviewers Say About LumaFusion? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** in LumaFusion, facilitating creativity across various display sizes. - Users praise the **easy interface** of LumaFusion, highlighting its intuitive design for both beginners and experienced editors. - Users love the **intuitive interface** of LumaFusion, making video editing accessible even for beginners. - Users appreciate the **well-organized layout** of LumaFusion, making tools and features easy to find and use. - Users appreciate the **user-friendly interface** of LumaFusion, making video editing accessible for beginners. **Cons:** - Users struggle with **slow rendering** , experiencing automatic file closures before completing the final edits in LumaFusion. - Users experience **upload issues** with LumaFusion, facing storage limitations and unexpected file closures during edits. #### What Are Recent G2 Reviews of LumaFusion? **"[A robust and portable video editing tool for serious users](https://www.g2.com/survey_responses/lumafusion-review-10249662)"** **Rating:** 4.0/5.0 stars *— Rohit S.* [Read full review](https://www.g2.com/survey_responses/lumafusion-review-10249662) --- **"[LumaFusion has completely transformed my video editing experience on mobile.](https://www.g2.com/survey_responses/lumafusion-review-9803737)"** **Rating:** 4.5/5.0 stars *— Jael T.* [Read full review](https://www.g2.com/survey_responses/lumafusion-review-9803737) --- ### 5. [Milk Video](https://www.g2.com/products/milk-video/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 12 **Product Description:** Turn podcasts and webinars into video highlights in minutes. #### What Are Recent G2 Reviews of Milk Video? **"[Exactly what I was looking for to create video highlights for YouTube Shorts, TikTok and Reels!](https://www.g2.com/survey_responses/milk-video-review-5182883)"** **Rating:** 5.0/5.0 stars *— Britney X.* [Read full review](https://www.g2.com/survey_responses/milk-video-review-5182883) --- **"[Milk takes your video content to the next level and makes it easy!](https://www.g2.com/survey_responses/milk-video-review-5183962)"** **Rating:** 5.0/5.0 stars *— Angel S.* [Read full review](https://www.g2.com/survey_responses/milk-video-review-5183962) --- #### What Are G2 Users Discussing About Milk Video? - [What is Milk Video used for?](https://www.g2.com/discussions/what-is-milk-video-used-for) ### 6. [Imvidu Studio](https://www.g2.com/products/imvidu-studio/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 12 **Product Description:** Transcript (text) based video editor. Edit your video using text: \> Create snippets easily from long form content \> Create amazing subtitles that help your videos standout, with a click \> Repurpose your content fast #### What Are Recent G2 Reviews of Imvidu Studio? **"[Your Go-To for Easy and Efficient Video Creation](https://www.g2.com/survey_responses/imvidu-studio-review-9831821)"** **Rating:** 4.5/5.0 stars *— Jenica P.* [Read full review](https://www.g2.com/survey_responses/imvidu-studio-review-9831821) --- **"[Imvidu Studio : Powerful Editor](https://www.g2.com/survey_responses/imvidu-studio-review-9786894)"** **Rating:** 4.5/5.0 stars *— Kartik V.* [Read full review](https://www.g2.com/survey_responses/imvidu-studio-review-9786894) --- ### 7. [Kapwing](https://www.g2.com/products/kapwing/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 39 **Product Description:** Kapwing is an online content creation platform and video editor that lets creators of any skill level tell their story. Use Kapwing to make videos, edit content, export images, add music, and much more. Millions of creators each month trust Kapwing with their content creation workflow. ### What Do G2 Reviewers Say About Kapwing? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Kapwing, highlighted by its intuitive drag and drop features and efficient export options. - Users value the **time-saving features** of Kapwing, allowing quick edits and efficient content creation without hassle. - Users value the **high quality** of Kapwing's auto subtitles, appreciating accuracy and ease of use for quick edits. - Users value the **AI transcript editing** feature of Kapwing, which enhances video creation efficiency and ease. - Users love the **easy-to-use auto-captioning** of Kapwing, finding it fast, reliable, and accurate for short-form content. **Cons:** - Users report **slow rendering** in Kapwing, leading to frustrating delays and incomplete projects that hinder overall satisfaction. - Users report **feature limitations** with Kapwing, expressing disappointment over technical issues and lack of refunds for unsatisfactory service. - Users express concerns over **export restrictions and limited features** in Kapwing's free plan, affecting usability and satisfaction. - Users express frustration over **poor support** , citing slow responses and unsatisfactory resolutions to technical issues. - Users express frustration over the **expensive cost** of Kapwing, especially with unfulfilled expectations and lack of refunds. #### What Are Recent G2 Reviews of Kapwing? **"[Easy Drag-and-Drop Editing](https://www.g2.com/survey_responses/kapwing-review-12272276)"** **Rating:** 5.0/5.0 stars *— Jeremy Y.* [Read full review](https://www.g2.com/survey_responses/kapwing-review-12272276) --- **"[Kapwing Makes Fast, Accurate Auto Subtitles for Reels Effortless](https://www.g2.com/survey_responses/kapwing-review-12211652)"** **Rating:** 5.0/5.0 stars *— Muzammil M.* [Read full review](https://www.g2.com/survey_responses/kapwing-review-12211652) --- #### What Are G2 Users Discussing About Kapwing? - [What is Kapwing used for?](https://www.g2.com/discussions/what-is-kapwing-used-for) ### 8. [Waymark](https://www.g2.com/products/waymark/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 166 **Product Description:** Waymark AI gives you the power to scale custom video production without sacrificing quality. Win new customers and thrill existing ones with our high-performance AI video generation and effortless editing. With video for broadcast TV, streaming, social media, and web, Waymark is the only AI platform with video certified for every channel. Try our interactive demo today at https://waymark.com/marketing/interactive-demo. ### What Do G2 Reviewers Say About Waymark? *AI-generated summary from verified user reviews* **Pros:** - Users love the **game-changing AI capabilities** of Waymark, enabling quick and beautiful commercial creation effortlessly. - Users appreciate the **ease of use** of Waymark, enabling quick creation of professional commercial specs and videos. - Users value the **speed and efficiency** of Waymark, enabling quick video creation and seamless prospect engagement. - Users highlight the **high-quality output** of Waymark, appreciating its ease of use and professional results. - Users value the **quick creation** capabilities of Waymark, streamlining video production for diverse client needs. **Cons:** - Users find the **limited templates** restrictive, lacking customization and versatility in editing options for their videos. - Users find **template issues** problematic, citing limited customization options and inadequate responsiveness to specific instructions. - Users find the **limited customization options** in Waymark restrictive, desiring more flexibility and control over their videos. - Users feel that the **AI limitations** restrict customization and diversity, making templates feel less unique and intuitive. - Users desire more **control over templates** , including options for media management and higher resolution downloads. #### What Are Recent G2 Reviews of Waymark? **"[A trusted and valuable resource](https://www.g2.com/survey_responses/waymark-review-8003688)"** **Rating:** 5.0/5.0 stars *— BJ H.* [Read full review](https://www.g2.com/survey_responses/waymark-review-8003688) --- **"[Waymark Review - Julia Schwake KOCO 5](https://www.g2.com/survey_responses/waymark-review-10563580)"** **Rating:** 5.0/5.0 stars *— Julia S.* [Read full review](https://www.g2.com/survey_responses/waymark-review-10563580) --- #### What Are G2 Users Discussing About Waymark? - [What do you recommend for marketers considering Waymark for video creation?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-waymark-for-video-creation) - [What is Waymark used for?](https://www.g2.com/discussions/what-is-waymark-used-for) ### 9. [Videozilla Video Converter](https://www.g2.com/products/videozilla-video-converter/reviews) **Average Rating:** 3.9/5.0 **Total Reviews:** 41 **Product Description:** Videozilla is video converter to convert video files AVI, WMV, MPEG, RM, MOV, ASF, SWF, FLV, F4V, MPEG-4 (iPhone/iPad/MP4/iPod/Mobile/PSP/Tablet), M4V, MKV, VOB, 3GP, 3G2, DAT, WEBM, OGM, OGV, Blu-ray, HD Video (AVCHD, MTS, M2T, M2TS, TS) that works via right-click menu on the selected video files. With only a click needed, Videozilla offers the easiest and fastest solution to convert video files to other format. Options can be set for start and end points of video conversion; video width and height; video and audio quality; plenty of codecs choices are available. Videozilla also perform audio extraction from video and save as audio MP3 or WAV. Just right-click any video files on Windows Explorer and click convert on the context menu shown, Videozilla will immediately convert the video files to other video formats or extract the video as audio. Command-Line based video conversion is also supported. ### What Do G2 Reviewers Say About Videozilla Video Converter? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Videozilla Video Converter, thanks to its intuitive interface and fast conversions. - Users value the **high-quality output** of Videozilla Video Converter, ensuring reliable performance for all video formats. - Users appreciate the **intuitive drag-and-drop interface** of Videozilla Video Converter for its ease of use. - Users appreciate the **fast conversion times** of Videozilla Video Converter, enjoying quick processing even for large files. - Users love the **ease of video creation** with Videozilla, effortlessly converting various file types, including audio. **Cons:** - Users find the product **expensive compared to alternatives** , adding to frustrations like slow processing of larger files. - Users find the **slow rendering** for larger files to be a significant drawback of Videozilla Video Converter. #### What Are Recent G2 Reviews of Videozilla Video Converter? **"[Easy to use video converter - quick, simple and reliable](https://www.g2.com/survey_responses/videozilla-video-converter-review-9862981)"** **Rating:** 4.0/5.0 stars *— Phil S.* [Read full review](https://www.g2.com/survey_responses/videozilla-video-converter-review-9862981) --- **"[Best for many video formates to convert](https://www.g2.com/survey_responses/videozilla-video-converter-review-9863587)"** **Rating:** 4.5/5.0 stars *— Santosh R.* [Read full review](https://www.g2.com/survey_responses/videozilla-video-converter-review-9863587) --- ### 10. [SnapStream](https://www.g2.com/products/snapstream-snapstream/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 46 **Product Description:** SnapStream is a powerful cloud-based video clipping product that records and transcribes live video and makes it easy to make and share moments that matter. With Snapstream you can: - Record and transcribe any video source, livestream, TV channel or live event - Instantly search transcripts across multiple recordings for clips that help tell a story - Publish video clips, GIFs and screenshots to social media in real-time - Collaborate with your team by sharing clips via Slack or email - Create a curated, searchable video archive Major players in news, politics, sports, entertainment and culture use Snapstream to: - Build a loyal fanbase by packaging video clips as highly engaging social media moments - Boost engagement by sparking audiences to react, comment and share - Enhance brand awareness and impact and increase influence using moments - Increase reach and impact of a show, event, conference or webinar - Harness clips as a way to drive revenue through advertising, paid sponsorships or subscriptions #### What Are Recent G2 Reviews of SnapStream? **"[I love Snapstream! I use it almost, if not daily to pull video clips for my organization.](https://www.g2.com/survey_responses/snapstream-review-6657635)"** **Rating:** 5.0/5.0 stars *— Verified User in Online Media* [Read full review](https://www.g2.com/survey_responses/snapstream-review-6657635) --- **"[Reliable TV Recording Service](https://www.g2.com/survey_responses/snapstream-review-8454274)"** **Rating:** 4.5/5.0 stars *— Matt R.* [Read full review](https://www.g2.com/survey_responses/snapstream-review-8454274) --- ### 11. [Pinnacle Studio 21 Ultimate](https://www.g2.com/products/pinnacle-studio-21-ultimate/reviews) **Average Rating:** 3.9/5.0 **Total Reviews:** 44 **Product Description:** Pinnacle Studio 21 Ultimate is a video editing and live screen capture software. #### What Are Recent G2 Reviews of Pinnacle Studio 21 Ultimate? **"[User Friendly and powerful!](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9161009)"** **Rating:** 4.5/5.0 stars *— Verified User in Media Production* [Read full review](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9161009) --- **"[many features and Easy for beginners](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9153373)"** **Rating:** 4.0/5.0 stars *— Ahmed M.* [Read full review](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9153373) --- #### What Are G2 Users Discussing About Pinnacle Studio 21 Ultimate? - [What is Pinnacle Studio 21 Ultimate used for?](https://www.g2.com/discussions/what-is-pinnacle-studio-21-ultimate-used-for) - [Does Pinnacle Studio have watermark?](https://www.g2.com/discussions/does-pinnacle-studio-have-watermark) - [What is the latest version of Pinnacle Studio?](https://www.g2.com/discussions/what-is-the-latest-version-of-pinnacle-studio) ## What Is Video Editing Software? [Video Software](https://www.g2.com/categories/video) ## What Software Categories Are Similar to Video Editing Software? - [Screen and Video Capture Software](https://www.g2.com/categories/screen-and-video-capture) - [AI Video Generators](https://www.g2.com/categories/ai-video-generators) - [Video Content Creation Software](https://www.g2.com/categories/video-content-creation) --- ## How Do You Choose the Right Video Editing Software? ### What You Should Know About Video Editing Software ### What is video editing software? Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required.  When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well.  Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones. - **Best free professional video editor for Windows and Mac:** Adobe Premiere Pro - **Best free video editor for Windows and Mac:** DaVinci Resolve - **Best video editing software for beginners:** Wondershare Filmora - **Other options for Apple users:** Final Cut Pro and iMovie - **Best mid-range video editing software for Windows:** Luxea Pro ### What are the common features of video editing software? While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs.  The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features. - **Video clip editing:** These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform. - **Audio editing tools:** Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects. - **Video templates:** Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer. - **Presets:** Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish. - **Color correction:** Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms. - **Closed captioning:** Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file. - **Overlays:** Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos. ### What types of video editing software exist? All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus. #### Open-source video editing software  An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn. #### Closed-source video editing software Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial. Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option. ### What are the benefits of video editing software? It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors. - **Cost savings:** Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own. - **Convenience:** Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based. - **Quick publishing:** Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline. - **Collaboration:** Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live. - **Organization:** Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized. ### Who uses video editing software? Video editors are popular across many different fields. The following are a few examples of common use cases. - **Marketing professionals:** Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals. - **Content teams:** Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article. - **Video production companies:** A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture.  ### Video editing software pricing Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels. ### Software and services related to video editing software When it comes to creating the perfect video, editing is just part of the process. There are many other software platforms and services related to video editing. The ones listed below are just a few. - [Video CMS software:](https://www.g2.com/categories/video-cms) A video content management system (CMS) enables users to organize, share, and modify video files for both internal and external use. They often come into play once a video has been completely edited and offer analytics for video performance. This helps businesses make informed decisions about future content creation. - [Animation software](https://www.g2.com/categories/animation) **:** Create moving graphics from visual files. Depending on the specific product, you can make 2D or 3D animation. The solutions provide the functionality to add music and special effects. Animation software solutions typically integrate with video editors. - **Visual effects software:** Turn to these tools to alter your video files with custom effects, such as title sequences and CGI. Once all the visual effects are put into place, video editing programs can be used to create the final product. - [Audio editing software](https://www.g2.com/categories/audio-editing) **:** These tools record, mix, and arrange sound content. They have features to cut, paste, and trim pieces of audio, add effects, adjust quality, compress files, edit song metadata, and rip audio CDs.  - [Video hosting software](https://www.g2.com/categories/video-hosting) **:** Users can upload and store their files on video hosting platforms to reach their intended audience. Hosting tools typically work with editors so that the video is perfect before audiences can view it. - [Video production companies](https://www.g2.com/categories/video-production-companies) **:** These companies help businesses with content planning, filming, and editing. Essentially, you can outsource this work to production companies, and they provide the equipment and staff for the project.  ### Challenges with video editing software Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues.  - **Customer support:** If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey. - **Learning curve:** Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool.  - **Exporting and rendering time:** Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects. ### How to choose the best video editing software #### 1. Requirements gathering (RFI/RFP) for video editing software Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers.  Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas: - **User interface:** Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work. - **Input formats:** While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file. - **File outputs and distribution:** Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them.  - **Operating systems:** Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac. - **Software upgrades:** Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product. #### 2. Compare video editing software products - **Create a long list:** There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start. - **Create a short list:** Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them. - **Conduct demos:** Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing.  #### 3. Selection of video editing software - **Choose a selection team:** Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product. - **Negotiation:** Negotiations typically don’t occur for video editing software purchases. The prices are set. - **Final decision:** The final decision depends on the teams or, more often, individuals who use the video editor the most. ### Video editing software trends As video editing software continues to evolve, new trends have been popping up in the space. Some may revolve around specific video editing techniques, while others are all about using editing to convey story and meaning. The following are a few other trends to look out for. - **Mobile video editing:** Users can already shoot and edit videos on their smartphones. Video editing software sellers are focusing on extending beyond the basic editing functionalities and creating more powerful and feature-rich mobile video editing apps. The vision is to integrate advanced features like special effects, title card additions, and artificial intelligence integration to enhance the overall experience. - **Live video editing:** Live videos are already popular, but those videos aren’t edited. Soon, that will change. There are already a few apps on the market that let users edit in real-time as they shoot. For example, users can change white balance or focus exposure on the go. We can expect live video editing to become more mainstream soon. - **Changing standard aspect ratios:** Video editors used to have to work with an aspect ratio of around 4:3 or 16:9 in mind. But thanks to mobile phones and tablets, people watch videos on many kinds of screens. That means that standard aspect ratios need to keep up.