# Best Video Editing Software - Page 16

## How Many Video Editing Software Products Does G2 Track?

**Total Products under this Category:** 292

### Category Stats (Aug 2026)

- **Average Rating:** 4.47/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Runway (+6.68%) - Among all products in this category, Runway recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Video Editing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 66,300+ Authentic Reviews
- 292+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Video Editing Software
 ![G2 Grid® for Video Editing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-editing/grids.png?focus%5B%5D=326&focus%5B%5D=159846&focus%5B%5D=4611&focus%5B%5D=136204&focus%5B%5D=118455&focus%5B%5D=1423&focus%5B%5D=2939&focus%5B%5D=1440992)

Highlighted products: Dropbox, VEED, Adobe Premiere Pro, Riverside, Synthesia, Camtasia, iMovie, and Adobe Express.

Underlying data: [Grid® JSON](https://www.g2.com/categories/video-editing/grids.json?focus%5B%5D=dropbox&focus%5B%5D=veed&focus%5B%5D=adobe-premiere-pro&focus%5B%5D=riverside&focus%5B%5D=synthesia&focus%5B%5D=camtasia&focus%5B%5D=imovie&focus%5B%5D=adobe-express)

**Sponsored**

### UserEvidence

UserEvidence is a customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes. Using surveys and third-party reviews, UserEvidence continually captures feedback throughout the customer journey and creates a customer story library that proves the value of your product. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to create authentic customer stories at scale.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=500&secure%5Bchosen_at%5D=2026-08-01T09%3A21%3A37Z&secure%5Bdisplayable_resource_id%5D=1558&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1558&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=170410&secure%5Bresource_id%5D=500&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-editing%3FhsLang%3Den%26page%3D16&secure%5Btoken%5D=01cedd0ac55ce6dcde341764741068455003ba57c179a75806394181185659f1&secure%5Burl%5D=https%3A%2F%2Fuserevidence.com&secure%5Burl_type%5D=company_website)

### [elevate.io](https://www.g2.com/products/elevate-io/reviews)

elevate.io is the collaborative online video editor built for marketing teams. Edit videos in your browser in one video creation workspace. Invite team members to edit together in real-time or leave timestamped comments for lightning-fast feedback cycles. With all the team’s projects and media organized safely and securely in the cloud, everyone has instant access to everything whenever they need it.

#### Who Is the Company Behind elevate.io?

- **Seller:** [Blackbird plc](https://www.g2.com/sellers/blackbird-plc)
- **Year Founded:** 2001
- **HQ Location:** London
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ab9b5cfd74dbcd193e1896cf56fe287fef61fbc1c0a67813f87cf7f9fc517ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblackbird-cloud%2F&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

### [Encoding- Video Processing Platform](https://www.g2.com/products/encoding-video-processing-platform/reviews)

For nearly 25 years, Telestream® has been at the forefront of innovation in the digital video industry. The company develops products for media processing and workflow orchestration, live capture, streaming, production, video quality assurance, virtual events and video hosting, content management, and video and audio test solutions. Available on premises or in the cloud as well as in hybrid combinations, Telestream solutions make it possible to reliably get video content to any audience, regardless of how it is created, distributed or viewed. Telestream is privately held with corporate headquarters located in Nevada City, California and Westwood, Massachusetts. For company and product information, visit www.telestream.net. For support visit us at http://www.telestream.net/telestream-support/overview.htm

#### Who Is the Company Behind Encoding- Video Processing Platform?

- **Seller:** [Encoding Intelligence](https://www.g2.com/sellers/encoding-intelligence)
- **HQ Location:** Nevada City, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1192c44e314eadda1d428a954cf4ff770698b0af79ac21ab98a1531c230c1c6d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftelestream%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Explaindio](https://www.g2.com/products/explaindio/reviews)

Explaindio is an animation, doodle sketch, and motion video creation software.

#### Who Is the Company Behind Explaindio?

- **Seller:** [Explaindio](https://www.g2.com/sellers/explaindio)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bfef08f770b83ab2f3800cc23b10e781250f007dc145fb0223d1cce58de1cb0a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexplaindio%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [FastCut](https://www.g2.com/products/fastcut/reviews)

FastCut is an AI tool that helps you generate engaging captions for reels/shorts/tiktoks in just 1 click. It transcribes the video automatically and adds relevant emojis and captions in the style of top creators like Alex Hormozi, Ali Abdaal, MrBeast, etc.

#### Who Is the Company Behind FastCut?

- **Seller:** [FastCut](https://www.g2.com/sellers/fastcut)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17adbc6051a26d5f03fa9786768a5f65e493bc59da2f602032d68d57fc5789f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffastcutai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [FineShare FineCam](https://www.g2.com/products/fineshare-finecam/reviews)

FineShare FineCam transforms your video calls and recordings, enhancing communication with advanced capabilities.

#### Who Is the Company Behind FineShare FineCam?

- **Seller:** [Fineshare](https://www.g2.com/sellers/fineshare-e34a584c-48c9-4e89-82c0-077000675297)
- **Year Founded:** 2022
- **HQ Location:** San Juan, US
- **Twitter:** @FineshareAI  
165 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ae3a8daf86ef3c69fe117fb306f06de58a3a8dd10ee108ee0a99ff79efdd385&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffineshare%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [flux3-video](https://www.g2.com/products/flux3-video/reviews)

Flux 3 Video turns text, images, and visual references into cinematic AI videos with synchronized audio, keyframe control, and clips up to 20 seconds.

#### Who Is the Company Behind flux3-video?

- **Seller:** [Flux 3 Video](https://www.g2.com/sellers/flux-3-video)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Grabyo](https://www.g2.com/products/grabyo/reviews)

Grabyo is cloud-native, fully managed live production and distribution platform. A modern, powerful SaaS solution with all the tools needed for live broadcasting, events and video monetization.The AI and cloud-powered service can scale from single operator digital streams to multi-camera productions with a larger remote team, combined with integrated live clipping, editing, publishing and monetization tools. Accessed through just a web browser, Grabyo is used by major publishers and rights holders such as Univision, Amazon Prime, UFC, FOX Sports, CNN Brasil, WWE, Live Mode, The Television Academy, Univision, Mediacorp, The English Premier League and AELTC Wimbledon. Grabyo has strategic partnerships across OTT, social media and broadcast including YouTube, TikTok, X, Facebook, YouTube, Instagram, Twitch and Snap. Grabyo partners created over 2 million clips and 19,000 live broadcasts in 2023.

#### Who Is the Company Behind Grabyo?

- **Seller:** [Grabyo](https://www.g2.com/sellers/grabyo)
- **Year Founded:** 2013
- **HQ Location:** London, GB
- **Twitter:** @Grabyo  
5,102 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68d3793f8d9023e7d1f5453862e1fd8c990bd1fbc8becd9803b7b102c51e028f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrabyo%2F&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

### [Grass Valley MYNC](https://www.g2.com/products/grass-valley-mync/reviews)

Grass Valley's Mync is a versatile media management application designed to streamline the organization, playback, and sharing of diverse digital content. It serves as a universal media player that automatically categorizes various file types, simplifying content management for users ranging from hobbyists to professionals. Key Features and Functionality: - Media Playback and Organization: Mync supports a wide array of formats, including general, professional, and RAW video and still images, ensuring compatibility with numerous media types. - Import and Management Tools: The application offers features like source browsing, card copying with verification, import location history, and GPX support, facilitating efficient media import and organization. - Advanced Viewing Options: Users can utilize draft previews, HDR previews, full-screen viewing, rotation, color space adjustments, timecode display, and audio level meters for comprehensive media assessment. - Cataloging and Tagging: Mync enables the creation of catalogs and smart catalogs, tagging, still sequence management, sorting, and shortcut key tags, enhancing content organization and retrieval. - Storyboard Editing: The Standard version includes storyboard editing capabilities with features like trimming, sorting, cutting, snapping, sub-clipping, HDR support, audio volume control, and vertical video handling. - Export and Sharing: Users can export snapshots, copy to folders, generate catalog clip lists, and upload content directly to platforms like Vimeo, YouTube, and FTP servers. Primary Value and User Solutions: Mync addresses the challenges of managing diverse digital media formats by providing a centralized platform for playback, organization, and sharing. Its intuitive interface and comprehensive feature set cater to both novice and experienced users, streamlining workflows and enhancing productivity. By supporting a broad range of media formats and offering advanced management tools, Mync simplifies the complexities of media handling, making it an essential tool for content creators seeking efficiency and ease in their production processes.

#### Who Is the Company Behind Grass Valley MYNC?

- **Seller:** [Grass Valley](https://www.g2.com/sellers/grass-valley)
- **Year Founded:** 1959
- **HQ Location:** Montreal, Quebec
- **Twitter:** @GrassValleyLive  
6,861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2debec488499679c96618705bc715c68aedd03995f674471d5e07c9d1c104cc4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1153%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,410 employees on LinkedIn®

### [Gudsho Editor](https://www.g2.com/products/gudsho-editor/reviews)

Create any video in minutes with our online video editor. Upload, edit and share your videos from anywhere & anytime.

#### Who Is the Company Behind Gudsho Editor?

- **Seller:** [GudSho](https://www.g2.com/sellers/gudsho)
- **Year Founded:** 2023
- **HQ Location:** Corporation, Level 5, Fortius, Plot No.1, Olympia Tech Park, Guindy Thiru Vi Ka Estate, SIDCO Industrial Estate, Guindy, Chennai, Tamil Nadu 600032
- **Twitter:** @GudShoVideo  
502 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e617f98b134267e3e79780129711ec9bc0b25f6cb73786484dab8fd0e0026ac5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27250441&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [HD Video Converter Factory Pro](https://www.g2.com/products/hd-video-converter-factory-pro/reviews)

WonderFox HD Video Converter Factory Pro is a Windows-based video conversion tool that supports over 500 formats and device presets, including MP4, MKV, AVI, MOV, MP3, and more. It’s designed for users who want to convert, compress, and edit video or audio files with ease and speed. The software supports batch conversion and takes advantage of GPU acceleration technologies like Intel QSV and NVIDIA NVENC to boost processing performance. In addition to format conversion, the program includes several handy tools. You can download videos and audio from platforms like YouTube, Vimeo, and Facebook, record your screen with sound, create animated GIFs from videos or images, and make basic edits such as trimming, cropping, merging, and adding subtitles. These features make it useful for content creators, students, marketers, and everyday users who work with digital media. WonderFox HD Video Converter Factory Pro also includes smart settings for video compression, allowing users to reduce file sizes without noticeable quality loss, which is ideal for storage saving or faster sharing. It offers options for resolution adjustment, bitrate control, frame rate tuning, and audio customization. The user interface is clean and beginner-friendly, with one-click presets for phones, tablets, TVs, game consoles, and social platforms. Even if you're not tech-savvy, you can easily convert videos for smooth playback on any device. Overall, WonderFox HD Video Converter Factory Pro is a lightweight yet powerful multimedia solution for anyone needing reliable video conversion, compression, screen recording, and online downloading in one easy-to-use program.

#### Who Is the Company Behind HD Video Converter Factory Pro?

- **Seller:** [XIAO FAN](https://www.g2.com/sellers/xiao-fan)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)

### [HitPaw Online Video Enhancer](https://www.g2.com/products/hitpaw-online-video-enhancer/reviews)

HitPaw Online Video Enhancer is the solution for low-resolution videos, increasing video resolution up to 1080P/4K effortlessly.

#### Who Is the Company Behind HitPaw Online Video Enhancer?

- **Seller:** [HitPaw Ltd.](https://www.g2.com/sellers/hitpaw-ltd)
- **HQ Location:** Hong Kong Island, Hong Kong
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a15a967c57844e698ee1609ae0c7c528113784ddfad336fb7b17ffc651cd6f59&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhitpaw%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Icareus Video Cloud](https://www.g2.com/products/icareus-video-cloud/reviews)

Icareus Video Cloud is an online video and live streaming platform designed for corporations, public sector organizations, and media companies. The platform enables organizations to create, manage, publish, and analyze both on-demand video content and live events in a secure, scalable, and fully branded environment. With Icareus Video Cloud, organizations can centralize all video operations into one platform. Users can produce and upload videos, manage content libraries, organize access rights, publish videos across channels, and monitor performance with detailed analytics. The platform supports a wide range of use cases, including internal communications, employee training and onboarding, marketing and customer engagement, webinars and virtual events, as well as OTT and video monetization services. Icareus Video Cloud is designed to meet enterprise and public sector requirements, including GDPR compliance, accessibility standards (WCAG), and secure content delivery. All data and video content can be stored and managed within Europe, ensuring full control over data privacy and ownership. For media companies and content owners, the platform enables the creation of full OTT and TV Everywhere services, including subscription-based, ad-supported, and pay-per-view models. Built-in monetization tools and integrations with payment providers and ad systems allow flexible business models. The platform provides fully customizable and brandable video players, portals, and applications across web, mobile, and smart TV devices. Open APIs enable seamless integration with existing systems such as CMS, LMS, CRM, and broadcast infrastructure. Icareus Video Cloud can also be integrated with broadcast environments, such as Icareus Playout, enabling hybrid video services that combine traditional DVB broadcasting with modern OTT delivery. Key capabilities include: \* Video hosting and management (VOD and live streaming) \* Secure internal and external video distribution \* Branded video portals and player customization \* Employee training, onboarding, and knowledge sharing \* Webinar and virtual event streaming \* OTT and TV Everywhere service creation \* Video monetization (subscriptions, ads, pay-per-view) \* Advanced analytics and viewer insights \* GDPR-compliant and secure video delivery \* API-based integrations with enterprise systems Icareus Video Cloud is trusted by organizations across industries, including broadcasters, enterprises, public sector organizations, and sports rights holders, delivering high-quality video experiences to millions of users globally.

#### Who Is the Company Behind Icareus Video Cloud?

- **Seller:** [Icareus](https://www.g2.com/sellers/icareus)
- **Year Founded:** 2001
- **HQ Location:** Helsinki, FI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e92a56f29ea6c836e388c6e9d72a6a688ac5f9d30abd8353ea42707a8c7bb0cf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ficareus-ltd-%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [illusto](https://www.g2.com/products/illusto/reviews)

illusto is an intuitive & powerful video creation platform for content creators, marketing teams and businesses, empowering them to create professional looking videos in minutes, without any prior editing experience.

#### Who Is the Company Behind illusto?

- **Seller:** [Multistream Technologies](https://www.g2.com/sellers/multistream-technologies)
- **Year Founded:** 2016
- **HQ Location:** Los Angeles & San Francisco, US
- **Twitter:** @IllustoHQ  
52 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b86afcc1b3e8c78d9198fca264ff57adf3111f461007eda802e2a4ce401cd653&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagnifiofficial%2F&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

### [Imaginario.ai](https://www.g2.com/products/imaginario-ai/reviews)

The best content you'll publish this quarter may already be in your library, buried in footage nobody has time to scrub through. Imaginario AI is the video intelligence layer for marketing and post-production teams. Imaginario's proprietary AI models understand every scene across visuals, speech, sound and people, so your whole library becomes searchable in plain language, without relying on manual tags or labels. Ask your library for a moment the way you'd ask a colleague and jump straight to it, reuse B-roll, generate transcripts and chapters in 100+ languages, and turn finished content or raw footage into social-ready clips and automatically assembled rough cuts with StoryLab™. Find, clip, reframe and export in one place, no downloading and re-uploading between tools. Imaginario connects to Google Drive, Dropbox, Box, Frame.io, AWS S3, Wasabi and Backblaze, and exports to Adobe Premiere Pro, DaVinci Resolve and Avid Media Composer.

#### Who Is the Company Behind Imaginario.ai?

- **Seller:** [Imaginario](https://www.g2.com/sellers/imaginario-2aff1621-12f2-4d09-a0ea-887e20edb69c)
- **Year Founded:** 2022
- **HQ Location:** United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea6a2d88e6f68c75593ef120e02776e8f0ea145b8783b9d27dd6dabb105d116e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimaginario-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Inwista.ai](https://www.g2.com/products/inwista-ai/reviews)

Inwista is a video studio. Start from a file, a link, your cloud storage or a blank canvas, and take the whole project to finished. Edit on a real timeline — cut, layer, arrange and style — and generate what you're missing without leaving the editor: images, video, music and voiceover. Transcription and subtitling are built in: accurate speaker-labeled transcripts, broadcast-grade subtitle formatting in one click, captions styled to your brand, and translation into 70+ languages on the same project. A text-based editor cuts footage as you delete the transcript, and AI generates summaries, chapters, highlights and Q&As. Export the finished video, publish captions straight to YouTube, Vimeo, Wistia, Bunny Stream and Cloudflare Stream, or deliver files to Google Drive, Dropbox, OneDrive, SharePoint, Box, Amazon S3, Google Cloud Storage, Slack and webhooks. All processing runs on our own servers inside the EU/EEA under GDPR; customer content is never shared with third parties and never used to train AI models. Available in nine languages, with a free plan (4 uploads/month) and paid plans from 19 €/month. Inwista was renamed from Randi in July 2026; the team and product are unchanged.

#### Who Is the Company Behind Inwista.ai?

- **Seller:** [Randi Labs AS](https://www.g2.com/sellers/randi-labs-as)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
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Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated April 9, 2026

Video editing software enables users to digitally create, edit, and modify video files, providing tools for clipping, arranging, layering, color correction, audio editing, motion tracking, and visual effects, giving content creators, marketers, and media professionals precise control over video output.

### Core Capabilities of Video Editing Software

To qualify for inclusion in the Video Editing category, a product must:

- Allow users to upload video files or capture newly recorded videos for editing
- Provide tools for clipping, arranging, splitting, layering, and manipulating videos
- Save and export completed files in one or more file types

### Common Use Cases for Video Editing Software

Content creators, marketing teams, and media professionals use video editing software to produce polished video content across a range of formats and channels. Common use cases include:

- Producing promotional videos, brand content, and social media clips for marketing campaigns
- Editing film and TV productions with advanced color correction, audio mixing, and motion tracking tools
- Creating tutorials, training videos, and product demonstrations with custom graphics and effects

### How Video Editing Software Differs from Other Tools

Unlike [AI video generators](https://www.g2.com/categories/ai-video-generators), which primarily create video content from text or AI-driven inputs, traditional video editing software focuses on manual or AI-assisted manipulation of uploaded or captured video files, giving users precise control over editing, arrangement, and output. Video editing tools are often used alongside [video effects software](https://www.g2.com/categories/video-effects) to enhance production quality for promotional and commercial content.

### Insights from G2 on Video Editing Software

Based on category trends on G2, timeline editing flexibility and export format support as standout capabilities. These platforms deliver improvements in video production speed and output quality as primary outcomes of adoption.

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## How Do You Choose the Right Video Editing Software?

### What You Should Know About Video Editing Software

### What is video editing software?

Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required. 

When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well. 

Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones.

- **Best free professional video editor for Windows and Mac:** Adobe Premiere Pro
- **Best free video editor for Windows and Mac:** DaVinci Resolve
- **Best video editing software for beginners:** Wondershare Filmora
- **Other options for Apple users:** Final Cut Pro and iMovie
- **Best mid-range video editing software for Windows:** Luxea Pro

### What are the common features of video editing software?

While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs. 

The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features.

- **Video clip editing:** These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform.
- **Audio editing tools:** Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects.
- **Video templates:** Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer.
- **Presets:** Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish.
- **Color correction:** Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms.
- **Closed captioning:** Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file.
- **Overlays:** Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos.

### What types of video editing software exist?

All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus.

#### Open-source video editing software

 An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn.

#### Closed-source video editing software

Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial.

Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option.

### What are the benefits of video editing software?

It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors.

- **Cost savings:** Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own.
- **Convenience:** Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based.
- **Quick publishing:** Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline.
- **Collaboration:** Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live.
- **Organization:** Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized.

### Who uses video editing software?

Video editors are popular across many different fields. The following are a few examples of common use cases.

- **Marketing professionals:** Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals.
- **Content teams:** Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article.
- **Video production companies:** A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture. 

### Video editing software pricing

Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels.

### Software and services related to video editing software

When it comes to creating the perfect video, editing is just part of the process. There are many other software platforms and services related to video editing. The ones listed below are just a few.

- [Video CMS software:](https://www.g2.com/categories/video-cms) A video content management system (CMS) enables users to organize, share, and modify video files for both internal and external use. They often come into play once a video has been completely edited and offer analytics for video performance. This helps businesses make informed decisions about future content creation.
- [Animation software](https://www.g2.com/categories/animation) **:** Create moving graphics from visual files. Depending on the specific product, you can make 2D or 3D animation. The solutions provide the functionality to add music and special effects. Animation software solutions typically integrate with video editors.
- **Visual effects software:** Turn to these tools to alter your video files with custom effects, such as title sequences and CGI. Once all the visual effects are put into place, video editing programs can be used to create the final product.
- [Audio editing software](https://www.g2.com/categories/audio-editing) **:** These tools record, mix, and arrange sound content. They have features to cut, paste, and trim pieces of audio, add effects, adjust quality, compress files, edit song metadata, and rip audio CDs. 
- [Video hosting software](https://www.g2.com/categories/video-hosting) **:** Users can upload and store their files on video hosting platforms to reach their intended audience. Hosting tools typically work with editors so that the video is perfect before audiences can view it.
- [Video production companies](https://www.g2.com/categories/video-production-companies) **:** These companies help businesses with content planning, filming, and editing. Essentially, you can outsource this work to production companies, and they provide the equipment and staff for the project. 

### Challenges with video editing software

Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues. 

- **Customer support:** If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey.
- **Learning curve:** Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool. 
- **Exporting and rendering time:** Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects.

### How to choose the best video editing software

#### 1. Requirements gathering (RFI/RFP) for video editing software

Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers. 

Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas:

- **User interface:** Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work.
- **Input formats:** While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file.
- **File outputs and distribution:** Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them. 
- **Operating systems:** Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac.
- **Software upgrades:** Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product.

#### 2. Compare video editing software products

- **Create a long list:** There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start.
- **Create a short list:** Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them.
- **Conduct demos:** Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing. 

#### 3. Selection of video editing software

- **Choose a selection team:** Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product.
- **Negotiation:** Negotiations typically don’t occur for video editing software purchases. The prices are set.
- **Final decision:** The final decision depends on the teams or, more often, individuals who use the video editor the most.

### Video editing software trends

As video editing software continues to evolve, new trends have been popping up in the space. Some may revolve around specific video editing techniques, while others are all about using editing to convey story and meaning. The following are a few other trends to look out for.

- **Mobile video editing:** Users can already shoot and edit videos on their smartphones. Video editing software sellers are focusing on extending beyond the basic editing functionalities and creating more powerful and feature-rich mobile video editing apps. The vision is to integrate advanced features like special effects, title card additions, and artificial intelligence integration to enhance the overall experience.
- **Live video editing:** Live videos are already popular, but those videos aren’t edited. Soon, that will change. There are already a few apps on the market that let users edit in real-time as they shoot. For example, users can change white balance or focus exposure on the go. We can expect live video editing to become more mainstream soon.
- **Changing standard aspect ratios:** Video editors used to have to work with an aspect ratio of around 4:3 or 16:9 in mind. But thanks to mobile phones and tablets, people watch videos on many kinds of screens. That means that standard aspect ratios need to keep up.