# Best Video Editing Software - Page 11

## How Many Video Editing Software Products Does G2 Track?

**Total Products under this Category:** 292

### Category Stats (Aug 2026)

- **Average Rating:** 4.47/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Runway (+6.68%) - Among all products in this category, Runway recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Video Editing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 66,400+ Authentic Reviews
- 292+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Video Editing Software
 ![G2 Grid® for Video Editing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-editing/grids.png?focus%5B%5D=326&focus%5B%5D=159846&focus%5B%5D=4611&focus%5B%5D=136204&focus%5B%5D=118455&focus%5B%5D=1423&focus%5B%5D=2939&focus%5B%5D=1440992)

Highlighted products: Dropbox, VEED, Adobe Premiere Pro, Riverside, Synthesia, Camtasia, iMovie, and Adobe Express.

Underlying data: [Grid® JSON](https://www.g2.com/categories/video-editing/grids.json?focus%5B%5D=dropbox&focus%5B%5D=veed&focus%5B%5D=adobe-premiere-pro&focus%5B%5D=riverside&focus%5B%5D=synthesia&focus%5B%5D=camtasia&focus%5B%5D=imovie&focus%5B%5D=adobe-express)

**Sponsored**

### Adobe GenStudio for Performance Marketing

Adobe GenStudio for Performance Marketing is a generative AI-first application, designed to help marketing teams scale content creation, enhance customer engagement, and efficiently measure campaign performance. With advanced generative AI capabilities and robust brand guardrails, companies can quickly produce on-brand content that delivers relevant, personalized experiences to their customers. GenStudio for Performance Marketers empowers teams to rapidly create and refine on-brand content at scale, harnessing cutting-edge generative AI technology. By utilizing enterprise-grade large language models (LLMs), teams can produce experiences that meet their unique brand guidelines, product offerings, and target personas. This transformative capability enables marketing teams to develop compelling, consistent content in minutes, accelerating workflows while ensuring every piece aligns seamlessly with their brand identity. With enterprise-grade brand checks, GenStudio for Performance Marketing ensures all generated content complies with brand guidelines, maintaining tone of voice and meeting channel-specific requirements. For an extra level of validation, GenStudio for Performance Marketing integrates with Adobe Workfront to embed review and approval workflows, allowing teams to verify brand compliance directly within the application before publishing. Teams can organize work around campaign strategy with GenStudio for Performance Marketings campaign management features. This enables teams to create and manage campaigns, generate aligned content, and centralize assets within a single view. The generative AI tools further streamline this process by optimizing both copy and asset generation for campaign alignment. Through native integrations with Adobe Experience Manager Assets and Adobe Express, finding and reusing on-brand campaign content becomes effortless. Teams can easily repurpose pre-approved content, creating new variations from existing approved assets in the built-in repository, and amplify the use of hero assets. Finally, elevate your marketing performance with actionable insights on creative and campaign performance. GenStudio for Performance Marketing provides a detailed insights view, enabling teams to identify high-performing content and optimize campaigns based on data. By analyzing top-performing asset attributes, marketing teams can replicate successful elements to strengthen future campaigns.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=500&secure%5Bchosen_at%5D=2026-08-02T02%3A34%3A58Z&secure%5Bdisplayable_resource_id%5D=1558&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1558&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1397417&secure%5Bresource_id%5D=500&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-editing%3FhsLang%3Den%26page%3D11&secure%5Btoken%5D=cbaa4d0d98ad653247948837a973286088106bf26b683b4ce835dc65be651249&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fresources%2Fgenstudio-for-performance-marketing-free-trial.html%3Fsdid%3D5NHJ7X2D%26mv%3Daffiliate%26s_cid%3D701WQ00001mjx9RYAQ%26s_iid%3D701WQ00001QhaITYAZ&secure%5Burl_type%5D=custom_url)

### [AceThinker Free Mute Video Online](https://www.g2.com/products/acethinker-free-mute-video-online/reviews)

AceThinker Mute Video Online is a free tool that you can use to remove the audio track from your video files while keeping the original video quality. Simply upload your video and then you can download a new video file without the sound.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind AceThinker Free Mute Video Online?

- **Seller:** [AceThinker](https://www.g2.com/sellers/acethinker)
- **HQ Location:** London, England
- **Twitter:** @AceThinker\_soft  
268 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=094c9afc544eead19a95a0da1e34b4ff0ae9617ac52fb2004883bb03bc50844c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facethinker%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of AceThinker Free Mute Video Online?

**["The tool is great and Appropriately named"](https://www.g2.com/survey_responses/acethinker-free-mute-video-online-review-5192443)**

**Rating:** 5.0/5.0 stars

_— Sonal G._

[Read full review](https://www.g2.com/survey_responses/acethinker-free-mute-video-online-review-5192443)

#### What Are G2 Users Discussing About AceThinker Free Mute Video Online?

- [What is AceThinker Free Mute Video Online used for?](https://www.g2.com/discussions/what-is-acethinker-free-mute-video-online-used-for)

### [AceThinker Free Online Video Cropper](https://www.g2.com/products/acethinker-free-online-video-cropper/reviews)

Wondering how to crop a video? Get AceThinker Free Online Video Cropper now! It's one of the best video croppers you can use to crop your videos to fit any device or social media platform with high quality online for free in seconds.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind AceThinker Free Online Video Cropper?

- **Seller:** [AceThinker](https://www.g2.com/sellers/acethinker)
- **HQ Location:** London, England
- **Twitter:** @AceThinker\_soft  
268 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=094c9afc544eead19a95a0da1e34b4ff0ae9617ac52fb2004883bb03bc50844c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facethinker%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AceThinker Free Online Video Cropper?

**["Easy video cropping online"](https://www.g2.com/survey_responses/acethinker-free-online-video-cropper-review-7238902)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/acethinker-free-online-video-cropper-review-7238902)

### [AceThinker Free Online Video Trimmer](https://www.g2.com/products/acethinker-free-online-video-trimmer/reviews)

This web-based free video cutter comes in handy when you need to cut long and large videos into smaller ones. It works well with all the popular video formats like AVI, MP4, MOV, VOB, MPEG, FLV, 3GP, WMV and more and doesnt require any installation.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind AceThinker Free Online Video Trimmer?

- **Seller:** [AceThinker](https://www.g2.com/sellers/acethinker)
- **HQ Location:** London, England
- **Twitter:** @AceThinker\_soft  
268 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=094c9afc544eead19a95a0da1e34b4ff0ae9617ac52fb2004883bb03bc50844c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facethinker%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AceThinker Free Online Video Trimmer?

**["Dependable and reliable video trimmer"](https://www.g2.com/survey_responses/acethinker-free-online-video-trimmer-review-5231278)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/acethinker-free-online-video-trimmer-review-5231278)

#### What Are G2 Users Discussing About AceThinker Free Online Video Trimmer?

- [What is AceThinker Free Online Video Trimmer used for?](https://www.g2.com/discussions/what-is-acethinker-free-online-video-trimmer-used-for)

### [Acethinker Video Master](https://www.g2.com/products/acethinker-video-master/reviews)

AceThinker Video Master helps converting media files to 30+ formats. It also features premium functions for downloading, recording and editing videos with ease.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Acethinker Video Master?

- **Seller:** [AceThinker](https://www.g2.com/sellers/acethinker)
- **HQ Location:** London, England
- **Twitter:** @AceThinker\_soft  
268 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=094c9afc544eead19a95a0da1e34b4ff0ae9617ac52fb2004883bb03bc50844c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facethinker%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Acethinker Video Master?

**["Joy for the teacher"](https://www.g2.com/survey_responses/acethinker-video-master-review-2050643)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/acethinker-video-master-review-2050643)

#### What Are G2 Users Discussing About Acethinker Video Master?

- [What is Acethinker Video Master used for?](https://www.g2.com/discussions/what-is-acethinker-video-master-used-for)

### [Aiseesoft Video Editor](https://www.g2.com/products/aiseesoft-video-editor/reviews)

Whether you want to free edit video or convert video/audio format, this free video editing tool can always be your best choice. With its concise interface, you can easily rotate/crop/clip video, adjust image/sound effects, enhance video quality and more.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Aiseesoft Video Editor?

- **Quality of Support:** 6.7/10 (Category avg: 8.7/10)
- **Titles and Captions:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Aiseesoft Video Editor?

- **Seller:** [Aiseesoft Studio](https://www.g2.com/sellers/aiseesoft-studio)
- **HQ Location:** N/A
- **Twitter:** @AiseesoftStudio  
931 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e67cca2b6a0e38a69dbba59bb92644c23da3644f6785c0b4825fee037143a7cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faiseesoft&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Aiseesoft Video Editor?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Aiseesoft Video Editor **very user-friendly** , enjoying its many editing tools like video rotation and clip merging.
- Users appreciate the **user-friendly interface** of Aiseesoft Video Editor, enjoying its many editing tools like rotation and merging.
- Users love the **user-friendly interface and extensive editing tools** offered by Aiseesoft Video Editor, enhancing their experience.

##### Cons

- Users are frustrated by the **watermark issues** in the free version, which detracts from the editing experience.

#### What Are Recent G2 Reviews of Aiseesoft Video Editor?

**["User friendly"](https://www.g2.com/survey_responses/aiseesoft-video-editor-review-10268708)**

**Rating:** 4.0/5.0 stars

_— Aparna B._

[Read full review](https://www.g2.com/survey_responses/aiseesoft-video-editor-review-10268708)

### [AnyMP4 MTS Converter for Mac](https://www.g2.com/products/anymp4-mts-converter-for-mac/reviews)

AnyMP4 MTS Converter for Mac is built with a powerful inner core and can convert high-definition MTS, M2TS and TS video to any popular video and audio format like MP4, MOV, WMV, M4V, FLV, AVI, MPEG, 3GP, MP3, MP2, M4A, and more. With this Mac MTS Converter, you can easily extract the audio files from any MTS video and convert them to AAC, OGG, WAV, WMA audio format, so that you can enjoy MTS file on iPad, iPod, iPhone, and Apple TV compatible video formats to enjoy with your family and friendly.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AnyMP4 MTS Converter for Mac?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Quality of Support:** 6.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Titles and Captions:** 5.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind AnyMP4 MTS Converter for Mac?

- **Seller:** [AnyMP4 Studio](https://www.g2.com/sellers/anymp4-studio)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of AnyMP4 MTS Converter for Mac?

**["Simple fast and easy"](https://www.g2.com/survey_responses/anymp4-mts-converter-for-mac-review-10171056)**

**Rating:** 4.0/5.0 stars

_— Toby B._

[Read full review](https://www.g2.com/survey_responses/anymp4-mts-converter-for-mac-review-10171056)

### [Apeaksoft Video Editor](https://www.g2.com/products/apeaksoft-video-editor/reviews)

Apeaksoft Video Editor is a versatile and user-friendly software designed for both Windows and Mac users, offering a comprehensive suite of tools to edit, enhance, and convert video and audio files. Whether you're a novice or an experienced editor, this program provides an intuitive interface that simplifies the editing process, allowing you to produce high-quality videos with ease. Key Features and Functionality: - Rotate and Flip Videos: Easily rotate videos 90 degrees clockwise or counterclockwise, and flip them vertically or horizontally to achieve the desired orientation. - Crop Videos: Remove unwanted edges or focus on specific areas by cropping videos to your preferred dimensions. - Adjust Visual Effects: Enhance your videos by adjusting brightness, contrast, saturation, hue, and audio volume to achieve optimal visual and auditory quality. - Clip and Merge: Trim videos to remove unwanted segments or extract specific clips, and seamlessly merge multiple video or audio files into a single cohesive file. - Add Watermarks: Personalize your videos by adding text or image watermarks, ensuring your content is uniquely branded. - Enhance Video Quality: Improve video quality by upscaling resolution, optimizing brightness and contrast, removing video noise, and reducing video shaking for a clearer and more stable viewing experience. - Convert Formats: Support for a wide range of video and audio formats allows you to convert files to be compatible with various devices, including iOS and Android devices, as well as game consoles. Primary Value and User Solutions: Apeaksoft Video Editor addresses the common challenges users face in video editing by providing an all-in-one solution that combines ease of use with powerful features. It eliminates the need for multiple software programs by offering comprehensive editing, enhancing, and converting capabilities within a single platform. This integration streamlines the editing process, saving users time and effort while ensuring professional-quality results. Whether you're creating content for personal enjoyment, social media, or professional purposes, Apeaksoft Video Editor equips you with the tools necessary to produce polished and engaging videos.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Apeaksoft Video Editor?

- **Seller:** [Apeaksoft Studio](https://www.g2.com/sellers/apeaksoft-studio)
- **HQ Location:** Genève, CH
- **Twitter:** @ApeaksoftStudio  
80 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19a5d8d8ecfe0e05ed8a958f4b831f5b53800ae0e98d43b19a24a9fdb4df28ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapeakstudio%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Apeaksoft Video Editor?

**["Stalwart video editor"](https://www.g2.com/survey_responses/apeaksoft-video-editor-review-7100734)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/apeaksoft-video-editor-review-7100734)

### [AutoEdit](https://www.g2.com/products/autoedit/reviews)

AutoEdit is an AI-powered video editing assistant plugin suite for Adobe Premiere Pro. It helps video editors create editable rough cuts by automating repetitive editing tasks such as silence removal, transcript-based editing, caption generation, B-roll placement, highlight detection, music synchronization, and timeline organization. AutoEdit is designed for content creators, music video editors, event recap videographers, freelance editors, agencies, and production teams working inside Premiere Pro. Rather than replacing creative editing decisions, it automates repetitive setup work while leaving the final timeline fully editable.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AutoEdit?

- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Titles and Captions:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind AutoEdit?

- **Seller:** [Eleven Percent](https://www.g2.com/sellers/eleven-percent)
- **Year Founded:** 2018
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=66b5bc519c0149da9e423a049bd0aedf746748112a6b6613b456f49a4184b765&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feleven-percent-media-prod&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of AutoEdit?

**["great plugin specifically for just rough cuts of any talking head content footage"](https://www.g2.com/survey_responses/autoedit-review-13193451)**

**Rating:** 5.0/5.0 stars

_— Devin H._

[Read full review](https://www.g2.com/survey_responses/autoedit-review-13193451)

### [BeeCut](https://www.g2.com/products/beecut-beecut/reviews)

BeeCut is a video editor that offers you nearly all the video editing functions including cutting, cropping, merging, zooming, adjusting color, speed, adding mosaic, text, audio to video, etc. Simply import your footage to create your own awesome videos within minutes, no any computer skills needed.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate BeeCut?

- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind BeeCut?

- **Seller:** [BeeCut](https://www.g2.com/sellers/beecut)
- **HQ Location:** N/A
- **Twitter:** @BeeCut8  
37 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of BeeCut?

**["A simple way to edit videos"](https://www.g2.com/survey_responses/beecut-review-1630184)**

**Rating:** 5.0/5.0 stars

_— Oswaldo H._

[Read full review](https://www.g2.com/survey_responses/beecut-review-1630184)

### [Boomcaster](https://www.g2.com/products/boomcaster/reviews)

Boomcaster revolutionizes podcasting by offering high-quality, local recording capabilities for remote interviews, ensuring studio-grade audio and up to 4K video resolution. Each participant's input is captured independently, safeguarding recordings from internet instability and providing unmatched clarity. Our intuitive platform also includes features like automatic post-processing, real-time editing, and one-click livestreaming to major social platforms. Designed for both novice podcasters and seasoned broadcasters, Boomcaster simplifies the technical challenges of podcast production, enabling creators to focus on delivering compelling content. Join the community of podcasters who trust Boomcaster to elevate their audio and video podcasting experience.

**Average Rating:** 4.9/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Boomcaster?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Boomcaster?

- **Seller:** [Boomcaster](https://www.g2.com/sellers/boomcaster)
- **Year Founded:** 2020
- **HQ Location:** Chapel Hill, US
- **Twitter:** @theboomcaster  
441 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4301e4d3e78af09a9c16c3a8399c043430fbc68ba558c1b9da892b7537330e2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fboomcaster%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 70% Small, 20% Medium

#### What Do G2 Reviewers Say About Boomcaster?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Boomcaster, making podcasting and remote interviews simple and efficient.
- Users praise Boomcaster for its **excellent audio and video quality** , making remote recording a seamless experience.
- Users appreciate the **affordable pricing and high-quality recordings** of Boomcaster, enhancing their podcasting experience significantly.
- Users commend Boomcaster for its **exceptional audio and video quality** , enhancing the podcasting experience remarkably.
- Users love the **affordable pricing** of Boomcaster, making it accessible for quality remote podcast recording.

##### Cons

- Users face **access limitations** as guests can't connect via mobile devices, impacting flexibility in participation.
- Users note the **access restrictions** , as guests can't connect via mobile devices, limiting flexibility during recordings.
- Users notice that **mobile and tablet compatibility is lacking** , potentially limiting guest access during recordings.
- Users note that **guest issues** arise as mobile connections are not supported, limiting accessibility for mobile users.
- Users note the **lack of a desktop version** , limiting accessibility and convenience for mobile or tablet users.

#### What Are Recent G2 Reviews of Boomcaster?

**["Affordable, Feature-Rich Podcast Recording with Excellent Quality"](https://www.g2.com/survey_responses/boomcaster-review-12396250)**

**Rating:** 5.0/5.0 stars

_— Paul C._

[Read full review](https://www.g2.com/survey_responses/boomcaster-review-12396250)

**["Boomcaster Makes Remote Recording Easy With Clear Local Tracks and Browser-Based Setup"](https://www.g2.com/survey_responses/boomcaster-review-13063348)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/boomcaster-review-13063348)

### [Brightcove Zencoder](https://www.g2.com/products/brightcove-zencoder/reviews)

BRIGHTCOVE ZENCODER VIDEO ENCODING SPEED YOU HAVE TO SEE TO BELIEVE

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Brightcove Zencoder?

- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Titles and Captions:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Brightcove Zencoder?

- **Seller:** [Brightcove](https://www.g2.com/sellers/brightcove)
- **Year Founded:** 2004
- **HQ Location:** Boston, MA
- **Twitter:** @Brightcove  
18,056 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a22bc2feea78a9067059815c6263bedaebca45c85e24932ec5e5f0485f1f29d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrightcove%2F&secure%5Burl_type%5D=linkedin_company_website)  
351 employees on LinkedIn®
- **Ownership:** NASDAQ:BCOV

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Brightcove Zencoder?

**["Easy Video & GIF Uploads That Fit Perfectly Into Our CMS"](https://www.g2.com/survey_responses/brightcove-zencoder-review-12722504)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/brightcove-zencoder-review-12722504)

### [Bright River](https://www.g2.com/products/bright-river/reviews)

Bright River offers complex image editing, video editing, and 3D modeling services. Our editing studios are fully integrated within the workflows of our clients. We provide the same flexibility, reliability and control our clients would expect from their own studios.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Bright River?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Bright River?

- **Seller:** [Bright River](https://www.g2.com/sellers/bright-river)
- **Year Founded:** 2005
- **HQ Location:** Haarlem, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=74689094e83ce3f9de2bce8b6e020a56077c431d2e91ade998b974ad5e047f80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmisterclipping-com&secure%5Burl_type%5D=linkedin_company_website)  
350 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Bright River?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Bright River to be **highly recommendable** for their fast, reliable service and excellent collaboration.
- Users appreciate the **speed and reliability** of Bright River, noting it makes collaboration enjoyable.

##### Cons

- Users experience **content issues** due to API integration problems with Bright River's Stream software, leading to complications.

#### What Are Recent G2 Reviews of Bright River?

**["Bright River is the best way to crop (or edit) your product images"](https://www.g2.com/survey_responses/bright-river-review-10515752)**

**Rating:** 4.5/5.0 stars

_— Marcel v._

[Read full review](https://www.g2.com/survey_responses/bright-river-review-10515752)

### [Catalyst Edit](https://www.g2.com/products/catalyst-edit/reviews)

Catalyst Edit focuses on 4K, Sony RAW, and HD video editing so you can focus on your creativity.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Catalyst Edit?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Catalyst Edit?

- **Seller:** [Sony](https://www.g2.com/sellers/sony)
- **Year Founded:** 1946
- **HQ Location:** Tokyo, Japan
- **Twitter:** @sony  
6,133,430 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e81c322563143a0d95c6adae35b9cfe7c83cdea49c7d2db0ff594a238e3a8b09&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1252%2F&secure%5Burl_type%5D=linkedin_company_website)  
24,314 employees on LinkedIn®
- **Ownership:** OTC Pink:SNEJF

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Catalyst Edit?

**["Catalyst Edit"](https://www.g2.com/survey_responses/catalyst-edit-review-159937)**

**Rating:** 5.0/5.0 stars

_— Stanimir N._

[Read full review](https://www.g2.com/survey_responses/catalyst-edit-review-159937)

#### What Are G2 Users Discussing About Catalyst Edit?

- [What is Catalyst Edit used for?](https://www.g2.com/discussions/what-is-catalyst-edit-used-for)

### [Celebrate](https://www.g2.com/products/celebrate/reviews)

Celebrate is a group video gift-making tool that will make your special occasions more special in 5 easy steps. No need to look for your credit card or decide on a pricing option, use Celebrate for free and only pay when you’re ready to share your first video. You can easily create high-quality group videos to give a surprise gift video on the occasion.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Celebrate?

- **Quality of Support:** 6.7/10 (Category avg: 8.7/10)
- **Titles and Captions:** 0.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Celebrate?

- **Seller:** [Ali](https://www.g2.com/sellers/ali)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Chopcast](https://www.g2.com/products/chopcast/reviews)

With chopcast, you can make your existing content work harder for you. Chop your long-form videos and podcasts into tons of social content to keep your audience engaged across any social platform. Search videos by topic and keyword to generate tons of clips.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Chopcast?

- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Titles and Captions:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Chopcast?

- **Seller:** [tribetactics](https://www.g2.com/sellers/tribetactics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Chopcast?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Chopcast, finding the platform intuitive and efficient for creating content snippets.
- Users appreciate the **intuitive interface** of Chopcast, enabling efficient and easy repurposing of content into clips.
- Users appreciate the **user-friendly interface** of Chopcast, making content repurposing and setup quick and effortless.

#### What Are Recent G2 Reviews of Chopcast?

**["Great Platform for Video Creators"](https://www.g2.com/survey_responses/chopcast-review-11075976)**

**Rating:** 5.0/5.0 stars

_— Paul P._

[Read full review](https://www.g2.com/survey_responses/chopcast-review-11075976)

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[Browse Video Editing Themes](/categories/video-editing/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated April 9, 2026

Video editing software enables users to digitally create, edit, and modify video files, providing tools for clipping, arranging, layering, color correction, audio editing, motion tracking, and visual effects, giving content creators, marketers, and media professionals precise control over video output.

### Core Capabilities of Video Editing Software

To qualify for inclusion in the Video Editing category, a product must:

- Allow users to upload video files or capture newly recorded videos for editing
- Provide tools for clipping, arranging, splitting, layering, and manipulating videos
- Save and export completed files in one or more file types

### Common Use Cases for Video Editing Software

Content creators, marketing teams, and media professionals use video editing software to produce polished video content across a range of formats and channels. Common use cases include:

- Producing promotional videos, brand content, and social media clips for marketing campaigns
- Editing film and TV productions with advanced color correction, audio mixing, and motion tracking tools
- Creating tutorials, training videos, and product demonstrations with custom graphics and effects

### How Video Editing Software Differs from Other Tools

Unlike [AI video generators](https://www.g2.com/categories/ai-video-generators), which primarily create video content from text or AI-driven inputs, traditional video editing software focuses on manual or AI-assisted manipulation of uploaded or captured video files, giving users precise control over editing, arrangement, and output. Video editing tools are often used alongside [video effects software](https://www.g2.com/categories/video-effects) to enhance production quality for promotional and commercial content.

### Insights from G2 on Video Editing Software

Based on category trends on G2, timeline editing flexibility and export format support as standout capabilities. These platforms deliver improvements in video production speed and output quality as primary outcomes of adoption.

Show More

* * *

## How Do You Choose the Right Video Editing Software?

### What You Should Know About Video Editing Software

### What is video editing software?

Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required. 

When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well. 

Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones.

- **Best free professional video editor for Windows and Mac:** Adobe Premiere Pro
- **Best free video editor for Windows and Mac:** DaVinci Resolve
- **Best video editing software for beginners:** Wondershare Filmora
- **Other options for Apple users:** Final Cut Pro and iMovie
- **Best mid-range video editing software for Windows:** Luxea Pro

### What are the common features of video editing software?

While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs. 

The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features.

- **Video clip editing:** These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform.
- **Audio editing tools:** Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects.
- **Video templates:** Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer.
- **Presets:** Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish.
- **Color correction:** Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms.
- **Closed captioning:** Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file.
- **Overlays:** Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos.

### What types of video editing software exist?

All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus.

#### Open-source video editing software

 An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn.

#### Closed-source video editing software

Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial.

Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option.

### What are the benefits of video editing software?

It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors.

- **Cost savings:** Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own.
- **Convenience:** Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based.
- **Quick publishing:** Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline.
- **Collaboration:** Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live.
- **Organization:** Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized.

### Who uses video editing software?

Video editors are popular across many different fields. The following are a few examples of common use cases.

- **Marketing professionals:** Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals.
- **Content teams:** Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article.
- **Video production companies:** A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture. 

### Video editing software pricing

Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels.

### Software and services related to video editing software

When it comes to creating the perfect video, editing is just part of the process. There are many other software platforms and services related to video editing. The ones listed below are just a few.

- [Video CMS software:](https://www.g2.com/categories/video-cms) A video content management system (CMS) enables users to organize, share, and modify video files for both internal and external use. They often come into play once a video has been completely edited and offer analytics for video performance. This helps businesses make informed decisions about future content creation.
- [Animation software](https://www.g2.com/categories/animation) **:** Create moving graphics from visual files. Depending on the specific product, you can make 2D or 3D animation. The solutions provide the functionality to add music and special effects. Animation software solutions typically integrate with video editors.
- **Visual effects software:** Turn to these tools to alter your video files with custom effects, such as title sequences and CGI. Once all the visual effects are put into place, video editing programs can be used to create the final product.
- [Audio editing software](https://www.g2.com/categories/audio-editing) **:** These tools record, mix, and arrange sound content. They have features to cut, paste, and trim pieces of audio, add effects, adjust quality, compress files, edit song metadata, and rip audio CDs. 
- [Video hosting software](https://www.g2.com/categories/video-hosting) **:** Users can upload and store their files on video hosting platforms to reach their intended audience. Hosting tools typically work with editors so that the video is perfect before audiences can view it.
- [Video production companies](https://www.g2.com/categories/video-production-companies) **:** These companies help businesses with content planning, filming, and editing. Essentially, you can outsource this work to production companies, and they provide the equipment and staff for the project. 

### Challenges with video editing software

Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues. 

- **Customer support:** If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey.
- **Learning curve:** Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool. 
- **Exporting and rendering time:** Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects.

### How to choose the best video editing software

#### 1. Requirements gathering (RFI/RFP) for video editing software

Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers. 

Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas:

- **User interface:** Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work.
- **Input formats:** While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file.
- **File outputs and distribution:** Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them. 
- **Operating systems:** Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac.
- **Software upgrades:** Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product.

#### 2. Compare video editing software products

- **Create a long list:** There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start.
- **Create a short list:** Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them.
- **Conduct demos:** Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing. 

#### 3. Selection of video editing software

- **Choose a selection team:** Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product.
- **Negotiation:** Negotiations typically don’t occur for video editing software purchases. The prices are set.
- **Final decision:** The final decision depends on the teams or, more often, individuals who use the video editor the most.

### Video editing software trends

As video editing software continues to evolve, new trends have been popping up in the space. Some may revolve around specific video editing techniques, while others are all about using editing to convey story and meaning. The following are a few other trends to look out for.

- **Mobile video editing:** Users can already shoot and edit videos on their smartphones. Video editing software sellers are focusing on extending beyond the basic editing functionalities and creating more powerful and feature-rich mobile video editing apps. The vision is to integrate advanced features like special effects, title card additions, and artificial intelligence integration to enhance the overall experience.
- **Live video editing:** Live videos are already popular, but those videos aren’t edited. Soon, that will change. There are already a few apps on the market that let users edit in real-time as they shoot. For example, users can change white balance or focus exposure on the go. We can expect live video editing to become more mainstream soon.
- **Changing standard aspect ratios:** Video editors used to have to work with an aspect ratio of around 4:3 or 16:9 in mind. But thanks to mobile phones and tablets, people watch videos on many kinds of screens. That means that standard aspect ratios need to keep up.