### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Social Media Management Tools Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Social Media Management Tools Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Social Media Management Tools Articles [![175+ Must-Know Social Media Statistics for 2025](https://learn.g2.com/hubfs/G2CM_FI324_Learn_Article_Images_%5BSocial_Media_Statistics%5D_V1a.png "175+ Must-Know Social Media Statistics for 2025")](https://www.g2.com/articles/social-media-statistics) [ ### 175+ Must-Know Social Media Statistics for 2025 ](https://www.g2.com/articles/social-media-statistics) You can list many reasons why social media is an integral part of our society.  [ ![Mara Calvello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mara Calvello") MC ](https://learn.g2.com/author/mara-calvello) by Mara Calvello [![A Beginner's Guide To Integrated Marketing Communications](https://learn.g2.com/hubfs/G2CM_BI051_Backlog_Images_%5BIntegrated_Marketing_Comms%5D_V1a.png "A Beginner's Guide To Integrated Marketing Communications")](https://www.g2.com/articles/integrated-marketing-communications) [ ### A Beginner's Guide To Integrated Marketing Communications ](https://www.g2.com/articles/integrated-marketing-communications) When I think of integration, I picture a well-oiled machine. [ ![Grace Pinegar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grace Pinegar") GP ](https://learn.g2.com/author/grace-pinegar) by Grace Pinegar [![Internet Censorship in 2024: Is It Good or Bad?](https://learn.g2.com/hubfs/G2CM_FI734_Learn_Article_Images-%5BInternet_Censorship%5D_V1a.png "Internet Censorship in 2024: Is It Good or Bad?")](https://www.g2.com/articles/internet-censorship) [ ### Internet Censorship in 2024: Is It Good or Bad? ](https://www.g2.com/articles/internet-censorship) Ever notice how something becomes even more interesting when it's out of reach? That's kind of what happens with the internet. [ ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker") BP ](https://learn.g2.com/author/bridget-poetker) by Bridget Poetker [![2023 Trends: Making Your Marketing Win in Times of Loss](https://learn.g2.com/hubfs/2023%20Marketing%20Trends%20G2.png "2023 Trends: Making Your Marketing Win in Times of Loss")](https://www.g2.com/articles/marketing-trends-2023) [ ### 2023 Trends: Making Your Marketing Win in Times of Loss ](https://www.g2.com/articles/marketing-trends-2023) This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts. [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell [![Why Your Brand Should Use a Social Media Calendar (+Templates)](https://learn.g2crowd.com/hubfs/social-media-calendar-2.jpg "Why Your Brand Should Use a Social Media Calendar (+Templates)")](https://www.g2.com/articles/social-media-calendar) [ ### Why Your Brand Should Use a Social Media Calendar (+Templates) ](https://www.g2.com/articles/social-media-calendar) Organization is at the core of a strong social media strategy. [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake [![Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)](https://learn.g2crowd.com/hubfs/iStock-599703424.jpg "Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)")](https://www.g2.com/articles/linkedin-ads) [ ### Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager) ](https://www.g2.com/articles/linkedin-ads) LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think? [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake Show More ## Social Media Management Tools Glossary Terms [![Social Media Monitoring](https://learn.g2.com/hubfs/G2CM_GI710_Glossary_Article_Images_%5Bsocial_media_monitoring%5D_V1a.png "Social Media Monitoring")](https://www.g2.com/glossary/social-media-monitoring-definition) [Social Media Monitoring](https://www.g2.com/glossary/social-media-monitoring-definition) Social media monitoring involves tracking and analyzing social media conversations and brand and product mentions. Discover benefits and best practices. by Kelly Fiorini [![Integrated Marketing](https://learn.g2.com/hubfs/G2CM_GI636_Glossary_Article_Images_%5Bintegrated_marketing%5D_V1b.png "Integrated Marketing")](https://www.g2.com/glossary/integrated-marketing-definition) [Integrated Marketing](https://www.g2.com/glossary/integrated-marketing-definition) Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns. by Kelly Fiorini [![Facebook Credits](https://learn.g2.com/hubfs/G2CM_GI431_Glossary_Article_Images-%5BFacebook_Credits%5D-illustration_V1a.png "Facebook Credits")](https://www.g2.com/glossary/facebook-credits-definition) [Facebook Credits](https://www.g2.com/glossary/facebook-credits-definition) Facebook Credits was a virtual currency used to buy intangible items on Facebook. Learn more about how people purchased it. by Sagar Joshi [![Social Feedback](https://learn.g2.com/hubfs/G2CM_GI409_Glossary_Article_Images_%5BSocial_Feedback%5D_V1a.png "Social Feedback")](https://www.g2.com/glossary/social-feedback-definition) [Social Feedback](https://www.g2.com/glossary/social-feedback-definition) Social feedback is how users share their opinions about content on social media platforms. Learn how it helps creators shape their messaging. by Kelly Fiorini [![Social Media Promotion](https://learn.g2.com/hubfs/G2CM_GI303_Glossary_Article_Images_%5Bsocial_media_promotion%5D_V1b.png "Social Media Promotion")](https://www.g2.com/glossary/social-media-promotion-definition) [Social Media Promotion](https://www.g2.com/glossary/social-media-promotion-definition) Social media promotion is a necessary part of modern marketing planning and supports all other marketing functions. Learn the steps to do it right. by Whitney Rudeseal Peet [![Content Libraries](https://learn.g2.com/hubfs/G2CM_GI057_Content_libraries_V1b.png "Content Libraries")](https://www.g2.com/glossary/content-libraries-definition) [Content Libraries](https://www.g2.com/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. by Alexandra Vazquez [![Social Engagement](https://learn.g2.com/hubfs/G2CM-GI046-Social-engagement_V1a.png "Social Engagement")](https://www.g2.com/glossary/social-engagement) [Social Engagement](https://www.g2.com/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. by Brittany K. King ## Social Media Management Tools Discussions 0 Question on: Constant Contact [What are the best platforms for managing event sponsorships?](/discussions/what-are-the-best-platforms-for-managing-event-sponsorships) I came across a few top-rated options in the [event marketing](https://www.g2.com/categories/event-marketing) space on G2 and wanted to get input from folks who’ve used these to manage sponsorships. We’re looking for something that balances attendee engagement with sponsor visibility and makes it easier to handle logistics without too much manual work. - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) – Known for its email marketing strength, but does it cover sponsor management well? - [Eventbrite](https://www.g2.com/products/eventbrite/reviews) – Great for ticketing and promotion, but how flexible is it for sponsor activations? - [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) – Strong enterprise features. Is it overkill for mid-sized events? - [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) – Cisco-backed with virtual event capabilities. How good is the sponsor experience? - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) – Easy setup and wide adoption. Does it provide enough analytics for sponsor ROI? - [BigMarker](https://www.g2.com/products/bigmarker/reviews) – Flexible webinars and virtual conferences. Is sponsor integration smooth? If you’ve organized events with any of these, which platform did you find most effective for securing and managing sponsorships? Were there trade-offs or surprises along the way? I’d love to hear what worked best in real-world use. Thank you! When you say events do you mean webinars? Goldcast is definitely a good one! ON24 is also a very highly recommended one. I think you can also use social media platforms directly to cast live or record and upload such as YouTube or LinkedIn of course. I guess it depends on the objectives, levels of capabilities you need and what kind of scale it is. If it's an enterprise wide thing, you probably want something more comprehensive especially with integrations with a CRM. Answered: Rahul Agarwal on October 25, 2025 [Your answer](/discussions/what-are-the-best-platforms-for-managing-event-sponsorships/comments/new?remote=true) 0 [How do I pick one from the available best social media management tools?](/discussions/how-do-i-pick-one-from-the-available-best-social-media-management-tools) I can see the top 5 listed on G2, but would appreciate more insights from the community here. 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) 3. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) 4. [SOCi](https://www.g2.com/products/soci/reviews) 5. [Zoho Social](https://www.g2.com/products/zoho-social/reviews) I have used Zoho Social earlier for analytics and reporting. I also liked how the dashboard keeps everything organized: scheduled content, performance stats, and account management are visible without feeling cluttered. Answered: Vibhooti Kayastha on April 17, 2025 [Your answer](/discussions/how-do-i-pick-one-from-the-available-best-social-media-management-tools/comments/new?remote=true) 0 [How do I pick one from the available best social media management tools?](/discussions/how-do-i-pick-one-from-the-available-best-social-media-management-tools) I can see the top 5 listed on G2, but would appreciate more insights from the community here. 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) 3. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) 4. [SOCi](https://www.g2.com/products/soci/reviews) 5. [Zoho Social](https://www.g2.com/products/zoho-social/reviews) I have used Zoho Social earlier for analytics and reporting. I also liked how the dashboard keeps everything organized: scheduled content, performance stats, and account management are visible without feeling cluttered. Answered: Vibhooti Kayastha on April 17, 2025 [Your answer](/discussions/how-do-i-pick-one-from-the-available-best-social-media-management-tools/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/social-media-mgmt/resources?discussions_page=3) - [1](/categories/social-media-mgmt/resources) - [2](/categories/social-media-mgmt/resources?discussions_page=2) - [3](/categories/social-media-mgmt/resources?discussions_page=3) - 4 - [5](/categories/social-media-mgmt/resources?discussions_page=5) - [6](/categories/social-media-mgmt/resources?discussions_page=6) - [7](/categories/social-media-mgmt/resources?discussions_page=7) - [8](/categories/social-media-mgmt/resources?discussions_page=8) - … - [206](/categories/social-media-mgmt/resources?discussions_page=206) - [207](/categories/social-media-mgmt/resources?discussions_page=207) - [Next ›Next ›](/categories/social-media-mgmt/resources?discussions_page=5) ## Social Media Management Tools Reports Mid-Market Grid® Report for Social Media Management Summer 2026 G2 Report: Grid® Report Grid® Report for Social Media Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Management Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Management Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Social Media Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Management Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Social Media Management Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Social Media Management Spring 2026 G2 Report: Grid® Report Grid® Report for Social Media Management Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Management Spring 2026 G2 Report: Momentum Grid® Report