### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Social Media Management Tools Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Social Media Management Tools Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Social Media Management Tools Articles [![175+ Must-Know Social Media Statistics for 2025](https://learn.g2.com/hubfs/G2CM_FI324_Learn_Article_Images_%5BSocial_Media_Statistics%5D_V1a.png "175+ Must-Know Social Media Statistics for 2025")](https://www.g2.com/articles/social-media-statistics) [ ### 175+ Must-Know Social Media Statistics for 2025 ](https://www.g2.com/articles/social-media-statistics) You can list many reasons why social media is an integral part of our society.  [ ![Mara Calvello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mara Calvello") MC ](https://learn.g2.com/author/mara-calvello) by Mara Calvello [![A Beginner's Guide To Integrated Marketing Communications](https://learn.g2.com/hubfs/G2CM_BI051_Backlog_Images_%5BIntegrated_Marketing_Comms%5D_V1a.png "A Beginner's Guide To Integrated Marketing Communications")](https://www.g2.com/articles/integrated-marketing-communications) [ ### A Beginner's Guide To Integrated Marketing Communications ](https://www.g2.com/articles/integrated-marketing-communications) When I think of integration, I picture a well-oiled machine. [ ![Grace Pinegar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grace Pinegar") GP ](https://learn.g2.com/author/grace-pinegar) by Grace Pinegar [![Internet Censorship in 2024: Is It Good or Bad?](https://learn.g2.com/hubfs/G2CM_FI734_Learn_Article_Images-%5BInternet_Censorship%5D_V1a.png "Internet Censorship in 2024: Is It Good or Bad?")](https://www.g2.com/articles/internet-censorship) [ ### Internet Censorship in 2024: Is It Good or Bad? ](https://www.g2.com/articles/internet-censorship) Ever notice how something becomes even more interesting when it's out of reach? That's kind of what happens with the internet. [ ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker") BP ](https://learn.g2.com/author/bridget-poetker) by Bridget Poetker [![2023 Trends: Making Your Marketing Win in Times of Loss](https://learn.g2.com/hubfs/2023%20Marketing%20Trends%20G2.png "2023 Trends: Making Your Marketing Win in Times of Loss")](https://www.g2.com/articles/marketing-trends-2023) [ ### 2023 Trends: Making Your Marketing Win in Times of Loss ](https://www.g2.com/articles/marketing-trends-2023) This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts. [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell [![Why Your Brand Should Use a Social Media Calendar (+Templates)](https://learn.g2crowd.com/hubfs/social-media-calendar-2.jpg "Why Your Brand Should Use a Social Media Calendar (+Templates)")](https://www.g2.com/articles/social-media-calendar) [ ### Why Your Brand Should Use a Social Media Calendar (+Templates) ](https://www.g2.com/articles/social-media-calendar) Organization is at the core of a strong social media strategy. [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake [![Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)](https://learn.g2crowd.com/hubfs/iStock-599703424.jpg "Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)")](https://www.g2.com/articles/linkedin-ads) [ ### Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager) ](https://www.g2.com/articles/linkedin-ads) LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think? [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake Show More ## Social Media Management Tools Glossary Terms [![Social Media Monitoring](https://learn.g2.com/hubfs/G2CM_GI710_Glossary_Article_Images_%5Bsocial_media_monitoring%5D_V1a.png "Social Media Monitoring")](https://www.g2.com/glossary/social-media-monitoring-definition) [Social Media Monitoring](https://www.g2.com/glossary/social-media-monitoring-definition) Social media monitoring involves tracking and analyzing social media conversations and brand and product mentions. Discover benefits and best practices. by Kelly Fiorini [![Integrated Marketing](https://learn.g2.com/hubfs/G2CM_GI636_Glossary_Article_Images_%5Bintegrated_marketing%5D_V1b.png "Integrated Marketing")](https://www.g2.com/glossary/integrated-marketing-definition) [Integrated Marketing](https://www.g2.com/glossary/integrated-marketing-definition) Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns. by Kelly Fiorini [![Facebook Credits](https://learn.g2.com/hubfs/G2CM_GI431_Glossary_Article_Images-%5BFacebook_Credits%5D-illustration_V1a.png "Facebook Credits")](https://www.g2.com/glossary/facebook-credits-definition) [Facebook Credits](https://www.g2.com/glossary/facebook-credits-definition) Facebook Credits was a virtual currency used to buy intangible items on Facebook. Learn more about how people purchased it. by Sagar Joshi [![Social Feedback](https://learn.g2.com/hubfs/G2CM_GI409_Glossary_Article_Images_%5BSocial_Feedback%5D_V1a.png "Social Feedback")](https://www.g2.com/glossary/social-feedback-definition) [Social Feedback](https://www.g2.com/glossary/social-feedback-definition) Social feedback is how users share their opinions about content on social media platforms. Learn how it helps creators shape their messaging. by Kelly Fiorini [![Social Media Promotion](https://learn.g2.com/hubfs/G2CM_GI303_Glossary_Article_Images_%5Bsocial_media_promotion%5D_V1b.png "Social Media Promotion")](https://www.g2.com/glossary/social-media-promotion-definition) [Social Media Promotion](https://www.g2.com/glossary/social-media-promotion-definition) Social media promotion is a necessary part of modern marketing planning and supports all other marketing functions. Learn the steps to do it right. by Whitney Rudeseal Peet [![Content Libraries](https://learn.g2.com/hubfs/G2CM_GI057_Content_libraries_V1b.png "Content Libraries")](https://www.g2.com/glossary/content-libraries-definition) [Content Libraries](https://www.g2.com/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. by Alexandra Vazquez [![Social Engagement](https://learn.g2.com/hubfs/G2CM-GI046-Social-engagement_V1a.png "Social Engagement")](https://www.g2.com/glossary/social-engagement) [Social Engagement](https://www.g2.com/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. by Brittany K. King ## Social Media Management Tools Discussions 0 Question on: HubSpot Marketing Hub [Can we have fees waived for paid HS products for an NGO we are practicing with?](/discussions/can-we-have-fees-waived-for-paid-hs-products-for-an-ngo-we-are-practicing-with) We engaged an NGO advocating community-based historical interpretation. We offered our services free in exchange for their complete commitment to work with us as an ideal client. We charge only for out-of-pocket expenses for their new domain (.ngo/.org) and website expenses. We are migrating them out of their current domain which is in the control of someone with email address godknows@gmail.com or something. HubSpot offers discounts for non-profits. I know of non-profits who have benefited greatly from the software tools and the discouint. As to whether they want to be an official supporter/sponsor for more? Contact HubSpot directly vs this public forum. Answered: Michael Hartzell on December 10, 2019 Definitely, Hubspot offers rebates for NGOs. Get in touch with Hubspot directly. Answered: Esperance Barreto on December 10, 2019 Thank you Michael. Answered: Rafael Santos on December 10, 2019 [See more answers (2)](javascript:void(0);) [Your answer](/discussions/can-we-have-fees-waived-for-paid-hs-products-for-an-ngo-we-are-practicing-with/comments/new?remote=true) 0 Question on: HubSpot Marketing Hub [What strategies have you followed to increase lead quality?](/discussions/what-strategies-have-you-followed-to-increase-lead-quality) Can you share some strategies and tactics that have worked especially well for generating more qualified leads in B2C? We use lead scoring to score leads based on their origin and activity ie. "touchpoints". Some key metrics we use: - Original campaign source: did we get their information from a tradeshow? did they come in organically by search? Did they click on a social media ad? etc. - Last Marketing Touchpoint: this includes email opens, email clicks, form submissions - Last Marketing Email Opened / Clicked - Number of Marketing Emails Opened These all help qualify if someone is really engaged and interested. The criteria may vary, but each metric has a specific threshold before the contact moves to the next stage of the buyer's journey or is funneled out. Answered: Rebecca Smith on November 21, 2019 First and foremost, make sure you have buyer personas and your customer journey defined. Once you have those established it becomes easier to track the quality of your leads. Here are a couple of blogs to help you get started on personas (https://www.smartbugmedia.com/blog/how-to-build-a-buyer-persona-the-quick-and-dirty-guide and https://www.smartbugmedia.com/blog/buyer-personas-101-what-they-are-and-why-they-matter-to-marketers). It becomes easier to attract high quality leads once you've figured out what your audience's pain points and needs are. You can also better target audiences via paid ads by narrowing down your target audiences based on your buyer personas. Answered: Emma Urbanek on December 10, 2019 Being able to use imported client purchase histories to qualify a company and possibly a new person at said company as a legit organization. Answered: Jeff Sengpiehl on November 15, 2019 [See more answers (2)](javascript:void(0);) [Your answer](/discussions/what-strategies-have-you-followed-to-increase-lead-quality/comments/new?remote=true) 0 Question on: Sendible [When are you guys making an app?](/discussions/when-are-you-guys-making-an-app) ? Socialbakers' Mobile Suite is here, and now. Manage all critical operational tasks, from publishing to community management and reporting. Keep up with constant questions, supervising, and reporting on campaign engagement at the moment, facilitating Community and Social managers to contribute to conversations fast, wherever they are. Answered: Simon Bardrick on October 28, 2019 Hey David, I can confirm we are working on a new mobile app and are in the beta testing phase. We hope to release a new app very soon! Katey Answered: Katey Gold on November 8, 2019 Hey David, great news!! Our new app is finally live 🎉 Download Sendible Publish from the app store: https://apps.apple.com/gb/app/sendible-publish/id1498075396 Katey Answered: Katey Gold on July 28, 2020 [See more answers (2)](javascript:void(0);) [Your answer](/discussions/when-are-you-guys-making-an-app/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/social-media-mgmt/resources) - [1](/categories/social-media-mgmt/resources) - 2 - [3](/categories/social-media-mgmt/resources?discussions_page=3) - [4](/categories/social-media-mgmt/resources?discussions_page=4) - [5](/categories/social-media-mgmt/resources?discussions_page=5) - [6](/categories/social-media-mgmt/resources?discussions_page=6) - … - [206](/categories/social-media-mgmt/resources?discussions_page=206) - [207](/categories/social-media-mgmt/resources?discussions_page=207) - [Next ›Next ›](/categories/social-media-mgmt/resources?discussions_page=3) ## Social Media Management Tools Reports Mid-Market Grid® Report for Social Media Management Summer 2026 G2 Report: Grid® Report Grid® Report for Social Media Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Management Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Management Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Social Media Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Management Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Social Media Management Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Social Media Management Spring 2026 G2 Report: Grid® Report Grid® Report for Social Media Management Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Management Spring 2026 G2 Report: Momentum Grid® Report