Sales Intelligence Software Resources

I use a three prong method to evaluate the success of LinkedIn. 1. Targetability - Every industry has a different ideal percentage, but essentially it’s an evaluation of the percentage of audience (viewers) across linkedin that are in your target audience / accounts. There are several ways to get at it. I use Hubspot for our Sales / CRM tool so I’m able to connect both ads and content on linkedin to see this calculation. I look at it monthly. 2. Leads Generated from Linkedin Traffic - Again using Hubspot and Google analytics I’m able to analyze what traffic to my site’s page where linkedin was a referring URL any time during the discovery process. Like ‘1” i build an index of Lead Generated by LinkedIn / Total Leads Generated. I look at this also monthly. I also compare this to other b2b efforts. 3. Revenue generated by LinkedIn - Now that I understand the Lead Generation I can look at the deals made by LinkedIn Leads and ultimately average revenue, revenue, etc. I look at this as a rolling quarters. My own experience in the b2b area I find while the volume on LinkedIn is expensive to obtain (both in terms of work and $) it usually falls in the top 2 boxes (of 5) of delivering on B2B ROI.

Hey there, with the Sales.Rocks company database we cover 71 Million companies from Europe and we can distribute 27 Million contact emails and 39 Million company phone numbers. Our b2b database for the USA and Canada will be available soon, which will add up to this number and to the geo coverage. You would most probably find as many companies as you are looking for. Thanks for your interest.

Hey Trevin, its Will here I'm the founder at UpLead. UpLead is a great place to find information on business owners. Give our free trial a try, you won't be disappointed.