Sales Analytics Software Resources
Articles, Discussions, and Reports to expand your knowledge on Sales Analytics Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, discussions from users like you, and reports from industry data.
Sales Analytics Software Articles
14 Sales KPIs Your Sales Team Should Track for Growth in 2025
There's much debate in the sales industry over which sales key performance indicators (KPIs) and metrics matter most. One size definitely does not fit all.
by Mary Clare Novak
What Is Marketing Attribution? How to Measure It
Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.
by Lauren Pope
Sales Dashboard: Examples and Tips to Help You Build One
Coming across an image in a sea of data is an overwhelming relief.
by Mary Clare Novak
73+ Sales Statistics To Achieve Business Targets in 2024
When it comes to training your employees, your efforts need to much beyond that "tell me how to sell this pen".
by Tricia Dempsey
Recap of Dreamforce 2022: Innovation and Sustainability
Innovation and sustainability were two major themes at the annual Salesforce event, Dreamforce 2022. Industry conferences typically see the host company promoting its brand by handing out company swag to attendees. Dreamforce 2022 opted instead to focus on Salesforce's sustainability efforts by announcing plans to plant trees for each attendee as part of the company goal to plant one trillion trees by 2030 and provide donations to local public schools. In addition, the company that has helped fuel the CRM Software category announced updates and innovations to its product offerings, including Slack, Salesforce Sales Cloud Unlimited, and of course, Salesforce Genie.
by Blue Bowen
Sales Strategy: 6 Ways to Boost Your Sales Process
Over time, strategists have recognized the need for a well-defined sales strategy in a fast-paced and competitive environment.
by Saba Saif
How to Use Sales Reports to Communicate Value
Analyzing your sales team’s performance can lead you down a black hole of measuring data that gets more and more specific as you go deeper.
by Mary Clare Novak
How to Plan Smarter With Reliable Sales Forecasts
A gaze into the future would be a good leg up for businesses everywhere.
by Mary Clare Novak
52 Revealing Sales Metrics to Give You a Competitive Edge
Do you really know how well your sales team is doing?
by Mary Clare Novak
How to Choose the Best Sales Technology for Your Industry
Not all industries are the same, and their tech stacks shouldn’t be either. There are many vertical industry software products for most departments of a company, such as accounting, logistics, and HR, but industry-specific sales tech is often ignored.
by Gabriel Gheorghiu
Sales Analytics Software Discussions
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Question on: HubSpot Sales
Are there any other colleges or universities using HubSpot for engagement tracking?
At our institution we are using HubSpot to track engagement with clients that we serve in our center. I'm curious how other institutions are using the CRM or Sales tool.
Hey Melissa. To be clear, I don't have a definite answer for you, but I did find this great blog post.
It's possible you've already seen it, if not, it might offer some insight.
Good luck! Peter
https://blog.hubspot.com/marketing/aligning-marketing-and-admissions-to-drivecollege-enrollment
We use HubSpot for Round.Glass. We love it that it has everything in one place. Marketing, sales and support. In our sister company, we need four different tools to do what HubSpot does.
HubSpot does the work of Salesforce as CRM, Marketo for marketing, Freshdesk for support and Outreach for Sales outreach.
HubSpot is fraction of the cost (less than 20%) of four tools above.
Highly recommended HubSpot.
Hello Melissa.
The Lists tool is perfect for better segmentation of the installed base. We use it to further personalize and context to our Marketing emails.
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Question on: Looker
How do I know where in my SQL errors are?
It jus says something like "error at position: 4352" but there's no way to know where that position is in my code
Hey Carlos!
I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That error that pops up on explores doesn't help, since like you said, you don't know where that position is.
If you open the offending query in SQL runner (Via the SQL tab near the results) and run it there, when it fails you will be able to scroll through the query and find the issue highlighted with a red X on the side of the window. It's not ALWAYS the exact place you need to fix something, but it's usually close and can be extremely helpful.
In the future, you can also post questions like this on the Looker Community forums— https://www.discourse.looker.com, it's full of other Looker users and more lively than the G2 comment section.
0
Question on: Looker
Multi-brand implementation
How do you best control folder access, row level access, column level access and user attributes without recreating Explores and Dashboards?
Hey Brian!
I'm Izzy, the Looker Community manager.
There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and data/query access. For content access, we recommend you turn on the "Closed System" when working with a multi-tenant setup ( https://docs.looker.com/admin-options/tutorials/access-controls#configuring_a_closed_system ). By default, that entirely isolates users from different groups/brands from one another— And it's controlled by Looker groups so you can attach it to the actual model/data permissions.
There's a whole slew of ways to do data security. You can extend explores, rather than entirely rebuilding them, and/or use access_grants (https://docs.looker.com/reference/model-params/access_grant) or even sql_always_where and user attributes, to limit access to data. There's a bunch more options, so I might repost this question on our community forums at www.discourse.looker.com. They're more lively than the G2 comment section and you might get some interesting examples from customers.
Sales Analytics Software Reports
Mid-Market Grid® Report for Sales Analytics
Fall 2026
G2 Report: Grid® Report
Grid® Report for Sales Analytics
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Sales Analytics
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for Sales Analytics
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Sales Analytics
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Sales Analytics
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Sales Analytics
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Sales Analytics
Summer 2026
G2 Report: Grid® Report
Grid® Report for Sales Analytics
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Sales Analytics
Summer 2026
G2 Report: Momentum Grid® Report










