Retargeting Software Resources

One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use. The way I've done it before is add UTM parameters for each tactic, for adroll: utm_source=retargeting and utm_medium=adroll. Then you can have one prospect with multiple campaign memberships, and each campaign member has a different UTM log associated with it. For example, I can engage with a webinar campaign but my UTM is email, and also engaged with an Ebook campaign and my UTM is adroll retargeting. If I turn into an opportunity or won deal, then you can divide up the value of my purchase amongst the different campaigns as well as UTM. So in this example, you can attribute a $$ to adroll even if it's not the "lead source" but contributed to the deal closing. Hope this helps.

Show More

Show Less

Google Analytics is the best free analytics software I've used. It's actually a good way to track Criteo performance, since it's possible to the traffic clicking on the banners. Criteo has its own analytics tool, but it has no visibility to other channels.

Show More

Show Less

First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you reach 100% of your limit). We re-set the limit on the first day of each month, so you can decide whether you wait until that (in this case your campaigns will not display) or you can also upgrade. When you upgrade you’ll only have to pay for the price difference for the remaining days. You can upgrade and downgrade anytime.

Show More

Show Less