# Whats the best way to get more people to open your emails?

I just wanna know if its just my industry of lazy email users or just me not being able to wow people lol.

##### Post Metadata
- Posted at: over 6 years ago
- Author title: Senior Graphic Designer at Cerno LLC
- Net upvotes: 1


## Comments
### Comment 1

Hi Alex. We recommend starting with the Campaign Benchmarking feature in your reports, which compares your performance against peers in your specific industry so you can see if your open rates are actually on par or if there is room for improvement. If you find you need to boost those numbers, the most impactful change you can make is usually to your subject lines. Try running an A/B Test campaign, which allows you to send two different subject lines to a small portion of your audience to see which one generates more opens before automatically sending the winner to the rest of your list.

Additionally, be sure to utilize the Subject Line Helper tool while you are drafting, as it gives you real-time feedback on length, emoji use, and punctuation based on our data of what works best. Finally, relevance and timing are huge factors in open rates, so consider using Send Time Optimization, a feature that analyzes your specific contacts' activity history to deliver the email at the exact moment they are most likely to be checking their inbox. Combining better timing with data-backed subject lines is usually the quickest way to see an uptick in engagement.

##### Comment Metadata
- Posted at: 7 months ago
- Author title: Social Support Specialist 



### Comment 2

Two keys to strong email opens:

 - Great email subject lines that show messages provide value to the reader. 

 - A reputation for providing value to your readers. 

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Founder at GeekCoaches




## Related Product
[Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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