Retargeting Software Resources

With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in the Free plan and you will have a 5,000 pageview limit/month. You are also entitled to e-mail support.

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OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus, WordPress, Magento, BigCommerce we also have plugins. In case you need help installing, just let us know: support@optimonk.com

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Retargeting uses technology that collects data and observes behaviour of users that have already visited a business’s website, sending ads to people that might be slipping away, e.g. adds product to cart, then leaves. Retargeting is a very cost-efficient channel, and directs the media-spend to consumers who have already shown interest in your brand, and have a high chance of converting. This is a “must” to all eCommerce businesses. This campaign type will show ads to existing customers and users that visited your site without becoming customers the first time. Catching customers from slipping away Re-engage existing customers How to create a retargeting campaign? Click the new campaign button in the top right corner in the Dashboard page 2. Select Keep customers (retargeting) campaign model.

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