### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Product Management Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Product Management Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Product Management Software Articles [![Ansoff Matrix: Growth Strategies, Challenges & Benefits](https://learn.g2.com/hubfs/G2CM_FI0105_Learn_Article_Images-%5BAnsoff_Matrix%5D_V1a.png "Ansoff Matrix: Growth Strategies, Challenges & Benefits")](https://www.g2.com/articles/ansoff-matrix) [ ### Ansoff Matrix: Growth Strategies, Challenges & Benefits ](https://www.g2.com/articles/ansoff-matrix) Every company aspires to grow. [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi [![How to Create a Product Launch Plan and Make It a Success](https://learn.g2.com/hubfs/G2CM-FI166-Learn-Article-Images---%5BProduct-Launch%5D_V1a.png "How to Create a Product Launch Plan and Make It a Success")](https://www.g2.com/articles/product-launch) [ ### How to Create a Product Launch Plan and Make It a Success ](https://www.g2.com/articles/product-launch) Failure to plan guarantees failure to launch. [ ![Hannah Tow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah Tow") HT ](https://learn.g2.com/author/hannah-tow) by Hannah Tow [![Product Management: How It Helps Deliver a Better Product](https://learn.g2.com/hubfs/production%20management.png "Product Management: How It Helps Deliver a Better Product")](https://www.g2.com/articles/product-management) [ ### Product Management: How It Helps Deliver a Better Product ](https://www.g2.com/articles/product-management) How useful is it to throw an idea into the market and hope it sticks? [ ![Alexandra Vazquez](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandra Vazquez") AV ](https://learn.g2.com/author/alexandra-vazquez) by Alexandra Vazquez [![Product Portfolio Management: How to Optimize Product Strategies](https://learn.g2.com/hubfs/Image%207-9-21%20at%203.25%20PM.jpg "Product Portfolio Management: How to Optimize Product Strategies")](https://www.g2.com/articles/product-portfolio-management) [ ### Product Portfolio Management: How to Optimize Product Strategies ](https://www.g2.com/articles/product-portfolio-management) If you offer more than a single product, you have everything you need to start managing your product portfolio. Product portfolio management (PPM) is used to create a more detailed and specific plan for the product mix as a whole. The management of these products makes space for prioritizing market leads, demand planning, and allocating resources wisely. [ ![Alexandra Vazquez](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandra Vazquez") AV ](https://learn.g2.com/author/alexandra-vazquez) by Alexandra Vazquez [![Expert Opinions on Building Hype for New Product Introductions](https://learn.g2.com/hubfs/G2CM_BI079_Backlog_Images_%5BNew_product_introduction%5D_V1b.png "Expert Opinions on Building Hype for New Product Introductions")](https://www.g2.com/articles/new-product-introduction) [ ### Expert Opinions on Building Hype for New Product Introductions ](https://www.g2.com/articles/new-product-introduction) As if launching a new product isn’t stressful enough! [ ![Hannah Tow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah Tow") HT ](https://learn.g2.com/author/hannah-tow) by Hannah Tow Show More ## Product Management Software Glossary Terms [![Product Launch](https://learn.g2.com/hubfs/G2CM_GI691_Glossary_Article_Images_%5BProduct_Launch%5D_V1a.png "Product Launch")](https://www.g2.com/glossary/product-launch-definition) [Product Launch](https://www.g2.com/glossary/product-launch-definition) Companies plan product launches to debut their new products. Learn the types, benefits, and steps to ensure product launches are successful. by Alyssa Towns [![Story Mapping](https://learn.g2.com/hubfs/G2CM_GI672_Glossary_Article_Images_%5Bstory_mapping%5D_V1a.png "Story Mapping")](https://www.g2.com/glossary/story-mapping-definition) [Story Mapping](https://www.g2.com/glossary/story-mapping-definition) Story mapping helps agile software teams visualize the user’s journey with their products. Learn the basic steps, process, best practices, and benefits. by Kelly Fiorini [![Product Critique](https://learn.g2.com/hubfs/G2CM_GI669_Glossary_Article_Images_%5Bproduct_critique%5D_V1b.png "Product Critique")](https://www.g2.com/glossary/product-critique-definition) [Product Critique](https://www.g2.com/glossary/product-critique-definition) A product critique is a detailed evaluation of a product’s usability and design. Learn what’s involved, why to conduct one, and the best practices. by Kelly Fiorini [![Burndown Chart](https://learn.g2.com/hubfs/G2CM_GI605_Glossary_Article_Images_%5Bburndown_chart%5D_V1a.png "Burndown Chart")](https://www.g2.com/glossary/burndown-chart-definition) [Burndown Chart](https://www.g2.com/glossary/burndown-chart-definition) A burndown chart shows the amount of work remaining in a project and the amount of time left to complete it. Discover its benefits and best practices. by Kelly Fiorini [![Product Owner](https://learn.g2.com/hubfs/G2CM_GI552_Glossary_Article_Images_%5Bproduct_owner%5D_V1b.png "Product Owner")](https://www.g2.com/glossary/product-owner-definition) [Product Owner](https://www.g2.com/glossary/product-owner-definition) A product owner is responsible for maximizing a product's value during every stage of its development. Learn about the role of a product owner. by Holly Landis [![Product Engagement](https://learn.g2.com/hubfs/G2CM_GI209_Glossary_Article_Images_%5BProduct-Engagement%5D_V1b.png "Product Engagement")](https://www.g2.com/glossary/product-engagement-definition) [Product Engagement](https://www.g2.com/glossary/product-engagement-definition) Product engagement is a way of determining how customers interact with a product. Learn more about ways to measure and improve product engagement. by Kelly Fiorini ## Product Management Software Discussions 0 Question on: Asana [How does Asana help organizations track OKRs and strategic goals?](/discussions/how-does-asana-help-organizations-track-okrs-and-strategic-goals) How does Asana help organizations track OKRs and strategic goals? Asana Goals is a built-in feature that lets organizations set, track, and achieve OKRs (Objectives and Key Results) and other strategic goals directly where work happens. Rather than tracking goals in a separate spreadsheet or tool, Asana acts as a single source of truth by connecting goals to the projects, portfolios, and tasks that deliver them — so progress updates automatically as teams complete work (https://asana.com/product/goals). Key capabilities include: Hierarchical goal structure: Set company-wide objectives, team-level key results, and individual goals, all cascading and connected. Automatic progress tracking: Goals update in real time based on connected work, eliminating manual status collection. Smart Status and Smart Goals: AI-powered capabilities that enhance OKR workflows. Smart Status generates comprehensive goal progress updates by analyzing real-time work data, automatically identifying risks and roadblocks so goal owners spend less time on manual reporting. Smart Goals helps teams draft more effective, measurable objectives by suggesting improvements based on best practices and standardizing goals across the organization (https://asana.com/product/ai/project-management). Multiple goal types: Define objectives, key results, or individual goals, with flexible timelines (quarterly, half-year, annual, or custom). Dashboard reporting: View goal progress across the organization with customizable dashboards, grid views, filters, and grouping by team, priority, or status. Status updates: Goal owners can share regular updates (on track, at risk, off track) with supporting context, visible to stakeholders. Templates: Organization-wide goal templates standardize OKR processes and make quarterly planning repeatable. Asana's goal-tracking approach is designed for organizations that want to connect strategy to execution — ensuring every team sees how their work contributes to the bigger picture and that leadership has real-time visibility into progress against key objectives. Answered: Maria Goulet on March 18, 2026 [Your answer](/discussions/how-does-asana-help-organizations-track-okrs-and-strategic-goals/comments/new?remote=true) 0 Question on: Asana [What apps and tools does Asana integrate with?](/discussions/what-apps-and-tools-does-asana-integrate-with) What apps and tools does Asana integrate with? Asana integrates with 200+ apps and tools natively, connecting work management to the tools teams already use (https://asana.com/integrations). Key integrations include: Communication: Slack, Microsoft Teams, Gmail, Outlook File storage: Google Drive, Dropbox, Box, OneDrive Design and creative: Adobe Creative Cloud, Figma, Canva Developer tools: GitHub, GitLab, Jira, Bitbucket CRM and sales: Salesforce, HubSpot Business intelligence: Tableau, Power BI, Looker IT and operations: ServiceNow, Zendesk, PagerDuty Automation platforms: Zapier, Make (Integromat), Power Automate Beyond native integrations, Asana's API enables custom integrations for specialized workflows. Teams can also use Asana's Rules engine to trigger automated actions between connected apps — for example, creating an Asana task when a Salesforce deal reaches a certain stage, or posting to Slack when a project milestone is completed. For enterprise organizations, Asana supports SCIM provisioning, SAML SSO, and deep integrations with identity providers like Okta, making it easy to manage access at scale. Answered: Maria Goulet on March 18, 2026 [Your answer](/discussions/what-apps-and-tools-does-asana-integrate-with/comments/new?remote=true) 0 Question on: Asana [How does Asana use AI to help teams manage work?](/discussions/how-does-asana-use-ai-to-help-teams-manage-work) How does Asana use AI to help teams manage work? Great Question! Asana offers a comprehensive AI layer built directly into its work management platform, designed to help teams plan, execute, and optimize work more efficiently. Asana's AI capabilities include: AI Teammates: Collaborative AI agents that understand your organization's context, workflows, and team structure through Asana's Work Graph data model. AI Teammates can be assigned tasks, conduct research, draft content, triage risks, and manage workflows — all with full transparency and human oversight. They show their reasoning step-by-step and accept feedback, keeping humans in control (https://investors.asana.com/news-releases/news-release-details/asana-announces-new-ai-teammates-collaborative-agents-deliver). AI Studio: A no-code builder that lets teams create custom AI workflows and automations tailored to their specific processes. Smart Workflows: Natural language automation that turns plain-language descriptions into structured workflows. AI-powered features: Smart status updates, risk reports, semantic search across languages, and intelligent task recommendations (https://asana.com/inside-asana/fall-release-2025). Asana's approach to AI emphasizes Responsible AI principles, ensuring governance and control: enterprise admins have full visibility into what AI agents can access, data is never used to train underlying AI models, and permissions are scoped to existing organizational access controls. This makes Asana suitable for organizations that need productive AI capabilities without compromising on security, ethics, or accountability. Answered: Maria Goulet on March 18, 2026 [Your answer](/discussions/how-does-asana-use-ai-to-help-teams-manage-work/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/product-management-software/resources?discussions_page=4) - [1](/categories/product-management-software/resources) - [2](/categories/product-management-software/resources?discussions_page=2) - [3](/categories/product-management-software/resources?discussions_page=3) - [4](/categories/product-management-software/resources?discussions_page=4) - 5 - [6](/categories/product-management-software/resources?discussions_page=6) - [7](/categories/product-management-software/resources?discussions_page=7) - [8](/categories/product-management-software/resources?discussions_page=8) - [9](/categories/product-management-software/resources?discussions_page=9) - … - [129](/categories/product-management-software/resources?discussions_page=129) - [130](/categories/product-management-software/resources?discussions_page=130) - [Next ›Next ›](/categories/product-management-software/resources?discussions_page=6) ## Product Management Software Reports Mid-Market Grid® Report for Product Management Summer 2026 G2 Report: Grid® Report Grid® Report for Product Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Product Management Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Product Management Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Product Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Product Management Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Product Management Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Product Management Spring 2026 G2 Report: Grid® Report Grid® Report for Product Management Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Product Management Spring 2026 G2 Report: Momentum Grid® Report